Leseprobe
Table of contents
List of abbreviations
List of figures
1 Introduction
2 Introduction to the Lufthansa Group
3 Market Analysis
3.1 Low cost airlines
3.2 Premium airlines
3.3 Point-to-Point vs. Hub-and-spoke
4 Lufthansa's new strategy
4.1 Eurowings
4.2 Lufthansa
5 Competitive evaluation
5.1 Theoretical background
5.2 SWOT analysis
5.2.1 Strengths
5.2.2 Weaknesses
5.2.3 Opportunities
5.2.4 Threats
6 Conclusion
List of references
ITM - Integral Total Management
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- Erik Somssich (Autor:in), 2017, Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy, München, GRIN Verlag, https://www.grin.com/document/358598
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