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Critical Public Relations. Contexts and Issues

Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟


Essay, 2013

17 Pages


Excerpt


Table of Contents

Introduction

Public Relations – Definition

The role of PR practitioner

Criticisms on the PR practitioner role

Public Relations and Ethics

Research finding on PR and Ethics

Strategic Management and Ethics

Business and Ethics

Recommendations for PR practitioners

Conclusions

List of References

Excerpt out of 17 pages

Details

Title
Critical Public Relations. Contexts and Issues
Subtitle
Critically discuss the assertion that „public relations is the art of getting material into the media without paying for it - nothing more, nothing less‟
Author
Year
2013
Pages
17
Catalog Number
V365744
ISBN (eBook)
9783668450981
ISBN (Book)
9783668450998
File size
612 KB
Language
English
Keywords
media, audiences, PR practitioner., business ethics, corporate ethics
Quote paper
Fotini Mastroianni (Author), 2013, Critical Public Relations. Contexts and Issues, Munich, GRIN Verlag, https://www.grin.com/document/365744

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