This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.).
The report will start analyzing the evolution of the market of mobile phones and Nokia’s role in it. Then we will move on to the company’s strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia’s evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia’s decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.
Table of Contents
1. Introduction
1.1. Evolution of the market of mobile phones
1.2. Nokia’s role in the market of mobile phones
1.3. Nokia’s desire to return to the market
2. Nokia’s strategy in former times and as a market leader in mobile telecommunication
2.1. Early steps in mobile telecommunication (1987-1997)
2.2. Nokia’s categories (1998-2006)
2.3. The iPhone shock and Nokia’s decline:
3. External Analysis with focus on Nokia’s competitors
3.1. Strategic Business Units
3.2. Breakthrough Resources and Capabilities
3.3. Analysis of Nokia Phones, its markets, and its competitors
3.3.1. Nokia Phone
3.3.2. External market analysis
3.3.3. Industry Analysis
3.3.4. Industry Competitiveness
3.4. Competition within the industry
3.5. External competitor analysis
3.5.1. Comparing brands of the Nokia mobile phone brands and Samsung mobile phones
3.6. Conclusion
4. The Current Strategic Plan of Nokia
4.1. How Nokia is entering the market
4.1.2. About HMD Global
4.1.3. About Foxconn
4.1.4. Initial sources of funding
4.2. The interdependence of the three companies
4.3. Products to be launched
4.4. Risks and uncertainties Nokia will face
4.5. Final words
5. Predictions about Nokia’s future
5.1. Will Nokia participate in the MWC 2017 in Barcelona?
5.2. New smartphone ?
6. Final Conclusion and Recommendation
Sources
- Quote paper
- Anonymous,, 2016, Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market, Munich, GRIN Verlag, https://www.grin.com/document/366907
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