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Business Plan and Analysis of Nest (Google's Smart Home Company)

Title: Business Plan and Analysis of Nest (Google's Smart Home Company)

Examination Thesis , 2016 , 32 Pages , Grade: 1,0

Autor:in: Maximilian Ott (Author), Sascha Hagedorn (Author)

Business economics - Business Management, Corporate Governance
Excerpt & Details   Look inside the ebook

An analysis of NestLabs Inc., Google's Smart Home company, and their current business situation is conducted. Internal and external influences are considered. A SWOT Analysis is done and leads in the end to a strategy proposal which NEST should follow in order to improve business in the future.

Excerpt


Contents

Introduction
Nest Labs, Inc
Nest Labs’s company culture and atmosphere

Finances

Outside forces
Political
Economic
Social
Technological

Industry analysis
Porter’s Five Forces / Industry Profitability
Bargaining power of buyers
Nature and intensity of the rivalry amongst competitors
Threat of new entrants
Threat of substitute products or services
The bargaining power of suppliers
Industry Structure Type
Industry Life Cycle
Value Chain of Industry Structure

Competitive analysis

Market Analysis
Smart home market
Kinds of Markets

Marketing Analysis
Segmentation
The connected home market
Hero Devices and Service Providers leading the way
Awareness Channels
Customer Segmentation
Leading attitudes and possible barriers
Targeting
Positioning
Brand awareness and service provider
General market interest

Strategic recommendations

Reference List I

Appendix VI
Visualizations for PEST-Analysis VI
Nest Products VII
Nest Learning Thermostat (Release 1st generation 25th October 2011) VII
Nest Protect (Release 1st generation 19th November 2013) VII
Nest Cam (Dropcam adaptions) VIII

Awareness & Interest in Connected Devices VIII

Be SMART home program IX

Non-Users Frequently Exhibit Behaviors That Indicate Latent Demand for Connected Security and Utility

Solutions IX

Brand Awareness X

The possible influence of an acquisition X

Definition Smart Home Device X

Definition Ecosystem Platform X

Specialized target group X

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Details

Title
Business Plan and Analysis of Nest (Google's Smart Home Company)
Grade
1,0
Authors
Publication Year
2016
Pages
32
Catalog Number
V369380
ISBN (eBook)
9783668470446
ISBN (Book)
9783668470453
Language
English
Tags
Business Plan Porter's Five Forces Strategy PEST Analysis Management Marketing Mix VMOST Development Smart Home Google Nest IT International Management Vision Mission