This industry research project includes interviews with Anton & Irene, Your Majesty, The Pop Up Agency, Nice and Serious, Ustwo and Snask who talk about the secrets of their partnerships. The approach of this project is to find out how two or more creative individuals create something unique together and how real and honest a business partnership like this is. The insights I will receive through interviews and a small experiment shall be compared to romantic partnerships in general as well as to other business partnership examples in the creative industry. The goal is to inspire all kind of entrepreneurs who want to start a business together.
Inhaltsverzeichnis (Table of Contents)
- Abstract - Will You Work With Me?
- Introduction - About The Perfect Match
- Chapter 1 - The Challenge Of Collaborating As Founders
- 1.1 In comparison with marriage
- 1.2 About equality
- 1.3 The friend zone
- 1.4 Finding the right one
- Chapter 2 - Once Upon A Time: Fairy-tale-like Success Stories
- 2.1 Google
- 2.2 Apple
- 2.3 YouTube
- Methodology - How To Find That Certain Something
- CASE STUDIES: Primary Research + Analysis Of Research
- Case 1 When Anton Met Irene: Anton & Irene
- Case 2 Friends With Benefits: Your Majesty
- Case 3 - You Are Still The One: The Pop Up Agency
- Case 4 - Always And Forever: Nice and Serious
- Case 5 Just The Two Of Us: Ustwo
- Case 6 - Third Time Lucky: Snask
- Chapter 3 - The Acid Test: The Marshmallow Challenge
- Conclusion And They Worked Happily Ever After
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This industry research project aims to explore the dynamics of creative business partnerships and provide insights into how these relationships can be successful and long-lasting. The author seeks to understand the factors that contribute to successful collaboration, especially within the creative industry. The goal is to inspire aspiring entrepreneurs who are considering starting a business together and offer practical advice based on real-world experiences.
- The complexities of creative business partnerships and their potential for both success and failure.
- The importance of finding the right partner with complementary skills and shared goals.
- The role of friendship in co-founder relationships and its potential impact on business outcomes.
- The significance of trust and transparency in building a successful partnership.
- The practical tips and strategies for navigating the challenges and opportunities of co-founding a creative business.
Zusammenfassung der Kapitel (Chapter Summaries)
The initial chapters delve into the challenges and considerations of collaborating as founders, drawing comparisons to romantic relationships and exploring the importance of finding the right partner. Chapter 2 examines successful examples of business partnerships in the creative industry, highlighting the strategies and factors that contributed to their success. The research methodology is outlined, followed by detailed case studies of six different creative companies, each offering a unique perspective on the dynamics of co-founding. Chapter 3 introduces the "Marshmallow Challenge," a practical experiment used to test the effectiveness of collaborative problem-solving.
Schlüsselwörter (Keywords)
The key focus of this project is on creative business partnerships, exploring the intricacies of co-founding relationships, the importance of finding the right partner, and the practical implications of collaboration in the creative industry. Key concepts include partnership dynamics, trust, shared goals, friendship, and the value of real-world experience. This research explores the potential benefits and challenges of co-founding, providing insights that can be applied to a range of creative businesses and entrepreneurial endeavors.
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- Nadine Kriegelstein (Autor), 2016, The Secret of a Happily Ever After in Business, Múnich, GRIN Verlag, https://www.grin.com/document/370788
