The goal of this Master’s thesis is to examine the relationship between managerial OR and business model innovations (BMIs) in established organizations. In order to meet the complexity of the topic, this thesis is focused on factors that hinder or help managers in recognizing business opportunities. Focusing on incumbent firms, this paper conducts further research to identify the main influencing factors, including challenges, vulnerabilities, and obstacles.
The thesis is divided into six parts, starting with a brief description of the research topic, including the problem position and objective. Second, a literature review is conducted to summarize the state of research, including theoretical foundations. In today's scientific literature the two fields of research BMI & OR are by no means treated independently from each other. For the time being BMI and OR are considered independently of each other. It is then shown exactly how current literature treats managerial OR with respect to BMI. The results are then synthesized into a summary, highlighting what is known and not known. The areas of controversy in the literature are identified and questions are formulated that need further research.
The third part of the thesis consists of expert interviews. Derived from the literature review, a guideline for interviews is developed to treat the research gaps in an appropriate way and to meet the complexity of the task setting. The explorative survey aims to identify the challenges and drivers of managerial OR in BMI and to identify approaches that have not yet been addressed in scientific literature to a significant extent. The core of the analysis is the splitting of the BM into the elements value proposition, value creation, and value capture. This ensures that all the facets of a company ́s BM are accurately addressed and form the basis for high-quality results. In order to cover a broad range, the paper does not focus on a certain industry. The interviews are conducted with an array of decision-makers in organizations that have attempted or are currently attempting to innovate their BM at the business unit level or the corporate level. [...]
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem position
- Objective and course of the work
- Literature Review
- Goals, structure and rationale for structure
- Methodology of the literature review
- Identification and selection of relevant journals and articles
- Reviewing the current state of research
- Business Model literature
- Understanding & Rise of Business Model
- Definition of the term Business Model
- Business models as role models, scale models and recipes.
- Innovation and Innovation Management
- Business Model Innovation
- Understanding of Business Model Innovation
- Degree and competitive advantage of BMI
- Opportunity recognition
- Opportunity recognition: Basics and definition
- Managerial Opportunity recognition & BMI
- Literature findings and uncovering research gaps.
- Methodology of the expert interviews
- Research Design
- Data collection
- Data analysis
- Results
- Background and conceptual understanding of the interview partners.
- Results: Managerial OR in Business Model Innovation
- Main Drivers of managerial OR in BMI
- Sources of Information of managerial OR in BMI
- Deliberate vs. systematic processes of managerial OR in BMI
- External help of managerial OR in BMI
- Problems and hurdles of managerial OR in BMI
- Discussion
- Lessons Learned
- Understanding of the interviewees regarding BM, BMI & OR
- Main sources for information and data
- Managerial OR as a process
- The concept of dominant logic and its influence in practise
- Key factors influencing managerial OR in BMI
- Implementation/transfer of ‘lessons learned' in practice
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This master's thesis examines the role of managerial opportunity recognition in business model innovation (BMI). The study aims to understand how managers identify and exploit opportunities for BMI and the factors that influence their decision-making process.
- The concept of business model innovation (BMI) and its significance in today's dynamic market environment.
- The process of managerial opportunity recognition (OR) and its application within the context of BMI.
- Key drivers and sources of information for managerial OR in BMI.
- The impact of dominant logic and other factors on managerial OR decisions in BMI.
- The challenges and opportunities associated with implementing BMI based on managerial OR insights.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter sets the stage for the research by outlining the problem position and the objectives of the master's thesis. It highlights the relevance of managerial opportunity recognition in the context of business model innovation and the need for a deeper understanding of this process.
- Literature Review: This chapter presents a comprehensive review of existing literature on business model innovation, opportunity recognition, and the intersection of these concepts. It examines various definitions and frameworks related to BMI, OR, and their application in managerial decision-making.
- Methodology of the expert interviews: This chapter details the methodology employed in conducting expert interviews, which serve as the primary data source for the research. It outlines the research design, data collection techniques, and data analysis procedures used to gather and analyze insights from industry professionals.
- Results: This chapter presents the findings from the expert interviews, focusing on the key drivers, sources of information, and challenges associated with managerial opportunity recognition in business model innovation. It analyzes the interview data to identify patterns and trends in managerial decision-making related to BMI.
- Discussion: This chapter delves into the implications of the research findings, drawing connections between the theoretical framework and the empirical evidence gathered from the expert interviews. It explores the lessons learned from the study, including the role of dominant logic, key factors influencing managerial OR, and the potential for transferring these insights to practice.
Schlüsselwörter (Keywords)
This master's thesis focuses on the intersection of business model innovation (BMI), managerial opportunity recognition (OR), and dominant logic. It explores the process of identifying and exploiting opportunities for BMI, examining the factors that influence managerial decisions in this context. Key concepts include business model frameworks, innovation management, opportunity recognition strategies, data sources, and the application of theoretical frameworks to real-world business challenges.
- Citation du texte
- Marijan Topic (Auteur), 2017, Managerial Opportunity Recognition in Business Model Innovation, Munich, GRIN Verlag, https://www.grin.com/document/372482
