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Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla


Term Paper, 2017

25 Pages, Grade: 1,0


Excerpt


Table of Contents

List of Abbreviations

List of figures

1 Introduction
1.1 Problem and Target of the Paper
1.2 Structure

2 Tesla
2.1 About the Company
2.2 The Role of Elon Musk

3 International Marketing & Sales Strategies
3.1 Definition of International Marketing
3.2 Market Entry Strategy
3.2.1 Contract Manufacturing
3.2.2 M&A-Strategy
3.3 Market Segmentation
3.4 Positioning
3.5 Unique Selling Proposition
3.6 Timing Strategy
3.7 Standardisation vs. Differentiation

4 Marketing Mix
4.1 Product
4.2 Price
4.3 Promotion
4.4 Place

5 Conclusion

References

Excerpt out of 25 pages

Details

Title
Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
College
University of Applied Sciences Essen
Grade
1,0
Author
Year
2017
Pages
25
Catalog Number
V374948
ISBN (eBook)
9783668522695
ISBN (Book)
9783668522701
File size
505 KB
Language
English
Keywords
International Marketing, Marketing Activities, Tesla, Analysis of Marketing Strategy, Marketing Strategy, Internationale Marketingstrategie
Quote paper
Anna Rüttger (Author), 2017, Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla, Munich, GRIN Verlag, https://www.grin.com/document/374948

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