Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla

Term Paper , 2017 , 25 Pages , Grade: 1,0

Business economics - Offline Marketing and Online Marketing

This paper will focus on the Tesla’s international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla’s vehicles as this is the company’s main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company’s activities.

Table of Contents

List of Abbreviations

List of figures

1 Introduction
1.1 Problem and Target of the Paper
1.2 Structure

2 Tesla
2.1 About the Company
2.2 The Role of Elon Musk

3 International Marketing & Sales Strategies
3.1 Definition of International Marketing
3.2 Market Entry Strategy
3.2.1 Contract Manufacturing
3.2.2 M&A-Strategy
3.3 Market Segmentation
3.4 Positioning
3.5 Unique Selling Proposition
3.6 Timing Strategy
3.7 Standardisation vs. Differentiation

4 Marketing Mix
4.1 Product
4.2 Price
4.3 Promotion
4.4 Place

5 Conclusion

References

• College: University of Applied Sciences Essen
• Grade: 1,0
• Author: Anna Rüttger (Author)
• Publication Year: 2017
• Pages: 25
• Catalog Number: V374948
• ISBN (eBook): 9783668522695
• ISBN (Book): 9783668522701
• Language: English
• Tags: International Marketing, Marketing Activities, Tesla, Analysis of Marketing Strategy, Marketing Strategy, Internationale Marketingstrategie