The contemporary Nigerian schools do more of theoretical than practical knowledge impartation cum acquisition. The media also do/pay little or no attention to the promotion and marketing of entrepreneurship and technical and vocational education (TVE), which they ought to drive with their agenda-setting role. Graduates keep roaming the streets of towns and cities for white-collar and paid private jobs in vein. The imperative of changing their mentality cum addressing un/underemployment issues in some practical ways is why this work is put forward. It reveals that school curricula are deficient of the practical TVE and entrepreneurial skills education that could adequately prepare graduates for self-employment and job creation. Also, most graduates and other members of the public would have been widely involved in entrepreneurship if the media had duly marketed it, and if the government had supported (begins to support) technical/vocational education and entrepreneurship development. It also discovers that emerging young entrepreneurs easily fall out of their ventures as a result of lack of capital and the requisites skills and other harsh contending challenges. It submits that the wide marketing of TVE and entrepreneurship is the panacea for poverty alleviation and un/underemployment issues. It prevails on these state agents to begin to live up to expectation by extensively promoting and supporting TVE and entrepreneurship that have huge uneven development potentials and opportunities. The study relied basically on secondary data along with observation and intuition. The descriptive survey method, the qualitative approach and the text-guide content analysis were employed.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Conceptual Framework
- Theoretical Framework
- TVE, Entrepreneurship and Economic Development
- Mass Media and Schools in the Marketing of VTE and Entrepreneurship
- Conclusion
- Recommendations
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work examines the current state of technical and vocational education (TVE) and entrepreneurship in Nigeria, highlighting the critical roles of media, schools, and government in promoting and supporting these critical aspects of economic development. It analyzes the challenges faced by emerging entrepreneurs, particularly the lack of capital, skills, and other obstacles, and emphasizes the need for a comprehensive approach to address these issues.
- The importance of TVE and entrepreneurship for economic development in Nigeria.
- The role of media and schools in marketing and promoting TVE and entrepreneurship.
- The challenges faced by emerging entrepreneurs in Nigeria.
- The need for government support and intervention in fostering entrepreneurship.
- The potential of TVE and entrepreneurship to alleviate poverty and address unemployment issues.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter presents the context for the study, highlighting the inadequacy of theoretical education in preparing Nigerian graduates for self-employment and the pervasive issue of unemployment. It argues for the crucial role of TVE and entrepreneurship in addressing these challenges.
- Conceptual Framework: This chapter provides definitions and explanations of key concepts such as TVE, entrepreneurship, and their relationship to economic development. It emphasizes the importance of practical skills and knowledge for individual and societal progress.
- Theoretical Framework: This chapter explores different theoretical perspectives on entrepreneurship, including the psychological and managerial schools of thought. It discusses the role of traits, skills, and environmental factors in entrepreneurial success.
- TVE, Entrepreneurship and Economic Development: This chapter analyzes the connection between TVE, entrepreneurship, and economic development, highlighting the potential of these areas to drive economic growth and create employment opportunities.
- Mass Media and Schools in the Marketing of VTE and Entrepreneurship: This chapter examines the roles of media and schools in promoting TVE and entrepreneurship. It explores how these institutions can effectively engage and inspire individuals to pursue these paths.
Schlüsselwörter (Keywords)
This research focuses on the interconnected themes of marketing, entrepreneurship, media, schools, TVE, government, and their impact on economic development in Nigeria. It explores the significance of these concepts in promoting practical skills acquisition, self-employment, and poverty alleviation.
- Quote paper
- BA (Honours), Languages and Linguistics Odey Robert (Author), Godfrey Atunu Dibie (Author), 2017, Towards Marketing TVE and Entrepreneurship for even Development by Nigerian Media and Schools, Munich, GRIN Verlag, https://www.grin.com/document/374982
