In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market.
Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen´s way for entering the Chinese market.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Basics of international market entry strategies
- Market entry strategies in general
- Motives for companies to go international
- Strategies to enter the Chinese market
- Significance of the Chinese market for car manufactures
- Timing of market entry: When to enter?
- Location of market entry: Which market to enter?
- How to enter: Chinese Joint Venture
- Volkswagen Case
- Volkswagen in detail
- Volkswagen's Chinese market entry
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the use of joint ventures as a mode of entry into international markets, using the example of Volkswagen's entry into the Chinese market. It aims to provide a comprehensive overview of the factors involved in choosing a joint venture strategy, highlighting its advantages and disadvantages in the context of the Chinese market.
- International market entry strategies
- Joint ventures as a mode of entry
- The Chinese market and its significance for car manufacturers
- Volkswagen's entry into the Chinese market
- Advantages and disadvantages of joint ventures in China
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins by introducing the concept of international market entry strategies and exploring the motives driving companies to expand internationally. It then focuses on the specific case of the Chinese market, analyzing its significance for car manufacturers and discussing the strategic factors to consider when entering this market. The paper then delves into the specific mode of entry chosen by Volkswagen: a joint venture with a Chinese partner. This section examines the advantages and disadvantages of this strategy, considering the unique context of the Chinese market.
Schlüsselwörter (Keywords)
This paper focuses on key terms and concepts such as international market entry strategies, joint ventures, the Chinese market, car manufacturing, Volkswagen, advantages and disadvantages of joint ventures, and the strategic considerations involved in entering the Chinese automotive market. It explores the specific context of Volkswagen's entry into the Chinese market and analyzes its joint venture strategy, highlighting the factors that contributed to its success.
- Citation du texte
- Lars Steilmann (Auteur), 2014, An evaluation of joint venture as a mode of entry. The example of "Volkswagen", Munich, GRIN Verlag, https://www.grin.com/document/378169
