Leseprobe
Table of Contents
Table of Contents
List of Figures
List of Abbreviations
1 Introduction
2 Definitions & Classification of Virtual Communities
3 Influences on Participation in Firm-Hosted Virtual P3 Communities
3.1 Influence of Individual Motivations on Participation
3.1.1 An Introduction to Uses & Gratifications Theory
3.1.2 Anticipated Functional Benefits
3.1.3 Anticipated Social Benefits
3.1.4 Anticipated Hedonic Benefits
3.2 Influence of Social Capital on Participation
3.2.1 An Introduction to Social Capital Theory
3.2.2 Structural Social Capital
3.2.3 Cognitive Social Capital
3.2.4 Relational Social Capital
3.3 Framework and Managerial Implications
4 Conclusion
References
Ende der Leseprobe aus 24 Seiten
- Arbeit zitieren
- Mira Oetzmann (Autor:in), 2016, How to Manage Customer Relationships in the Age of Digitalization, München, GRIN Verlag, https://www.grin.com/document/378480
Ähnliche Arbeiten
Kostenlos Autor werden
✕
Leseprobe aus
24
Seiten
Kommentare