Extracto
Table of Contents
Table of Contents
List of Figures
List of Abbreviations
1 Introduction
2 Definitions & Classification of Virtual Communities
3 Influences on Participation in Firm-Hosted Virtual P3 Communities
3.1 Influence of Individual Motivations on Participation
3.1.1 An Introduction to Uses & Gratifications Theory
3.1.2 Anticipated Functional Benefits
3.1.3 Anticipated Social Benefits
3.1.4 Anticipated Hedonic Benefits
3.2 Influence of Social Capital on Participation
3.2.1 An Introduction to Social Capital Theory
3.2.2 Structural Social Capital
3.2.3 Cognitive Social Capital
3.2.4 Relational Social Capital
3.3 Framework and Managerial Implications
4 Conclusion
References
Final del extracto de 24 páginas
- Citar trabajo
- Mira Oetzmann (Autor), 2016, How to Manage Customer Relationships in the Age of Digitalization, Múnich, GRIN Verlag, https://www.grin.com/document/378480
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