Today, one of the major impacts of business models have been an increase in the possible business configurations a company can adopt because of the reduced coordination and transaction costs. In other words, they can increasingly work in partnerships, offer joint value propositions, build-up multi-channel and multi-owned distribution networks and profit from diversified and shared revenue streams. This, however, means that a company's business has more stakeholders, becomes more complex and is harder to understand and communicate. Everybody would understand, that the existing management concepts and tools are not be sufficient enough anymore and that new ones have to be found. For example, Rentmeister and Klein call for new modelling methods in the domain of business models. Effectively, a whole range of authors propose using the relatively new concept of business models for managing companies in the Internet era.
When you are looking for the most modern frameworks to business model development you find three major approaches. Approach number one is a very complete concept for describing a business model. Furthermore, the high level of details also allows the improvement of single components of a company. This framework is called the Business Model Canvas and has been developed by Alexander Osterwalder since 2004.
The second approach is the Business Model Navigator from the university St. Gallen. This framework is less detailed than the Business Model Canvas, but focuses more on patterns of different companies. Besides, the framework can perfectly be used when a business model has to be described fast and low detailed.
Inhaltsverzeichnis (Table of Contents)
- I. Significant prior research
- II. Importance of the research for theory and practice
- III. My interest in the topic
- IV. Possible research approach or research methodology
- Methodology
- V. The contribution you wish to make
- VI. References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to develop a framework for quantifying business model performance, particularly in the context of trend analyses. This framework intends to bridge the gap between qualitative business model descriptions and quantitative decision-making, enabling a more informed approach to future business strategy.
- Quantitative assessment of business models
- Integration of trend analysis into business model development
- Development of a tool for comparing and evaluating business models
- Updating existing knowledge on business model frameworks
- Improving decision-making processes for future business strategies
Zusammenfassung der Kapitel (Chapter Summaries)
- I. Significant prior research: This chapter provides an overview of existing research on business models and trend analyses, highlighting key frameworks and methodologies. It examines the limitations of existing approaches, particularly regarding the lack of quantitative analysis in business model evaluation.
- II. Importance of the research for theory and practice: This chapter further emphasizes the need for a more comprehensive approach to business model research, particularly in light of the growing complexity and dynamism of the business landscape. It argues for the necessity of quantitative data and decision-making tools for informed strategic planning.
- III. My interest in the topic: This chapter presents the author's personal motivation for undertaking this research, drawing on their experiences in the field of strategic marketing and consulting. It highlights the increasing importance of business model innovation and management in a rapidly changing business environment.
- IV. Possible research approach or research methodology: This chapter outlines the proposed research methodology, based on the design science framework of March and Smith. It defines the research goals, outputs, and activities, including the development of constructs, models, methods, and instantiations.
- V. The contribution you wish to make: This chapter summarizes the central research question and outlines the goals of the dissertation. It identifies four key questions that the research aims to address, emphasizing the development of a tool for quantitative business model evaluation.
Schlüsselwörter (Keywords)
This dissertation focuses on business model research, trend analysis, quantitative evaluation, decision-making tools, and the development of a new framework for comparing and evaluating business models. It aims to address the limitations of existing frameworks and methodologies by integrating quantitative data into the process of business model development, ultimately enabling more informed strategic decision-making.
- Citation du texte
- M.A. Andreas Gassmann (Auteur), 2017, Enhancements of business model researches towards a framework that enables quantified business model comparisons especially in the scope of trend analyses, Munich, GRIN Verlag, https://www.grin.com/document/381060
