Traditional retailers have been serving a huge percentage of the population who are dependent on them for the provision of various products (Zhou & Zhang, 2007). However, buying goods or services over the internet has been a growing trend attracting huge popularity in the past few years (Cebi, & Bayraktar, 2003). This is principal because more people find it expedient and simple to shop from their offices or homes without the conventional work of going from one shop to another looking for goods and services (Chaffey, 2002). E-shopping or online shopping includes a kind of e-Commerce that lets customers to directly shop for various products and services through the internet's virtual shop (Sivakumar & Roy, 2004). With the new e-Commerce platform characterized by e-stores that have incentives and broad varieties of products, the traditional retail system has been significantly affected. E-commerce has slapped the face of the conventional retail business with the fear of helplessness and uncertainty (Teece, 2010).This paper explores the effect of the increasing trend of e-Commerce over the traditional bricks and mortar shop retailing system. It highlights several aspects regarding the manner in which the conventional retail businesses have been affected by the invention and growth of e-Commerce and whether there any strategies that traditional retail businesses are employing as a comeback strategy.
Table of Contents
Introduction
Characteristics of Traditional Retailing System
Key Features of E-commerce
Similarities between E-Commerce and Traditional retailing
Cross-Over Marketing Approaches
Market Research
Providing Incentives
Differences between E-Commerce and Traditional Retailing
Literature and Statistical Review
Why E-Commerce is Over Taking the Retail Business
E-Commerce Challenges
Future of E-commerce
References
- Quote paper
- Harry Mwololo (Author), 2017, The Future of E-Commerce, Munich, GRIN Verlag, https://www.grin.com/document/384393
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