Britannia is one of the major and popular brand of biscuit, cookies, diary which was established in 1892. The growth of Britannia has been tremendous and has acquired a significant amount of market share by overcoming big players in the market. Britannia is professionally managed focused on meeting the customer requirements for a large component of their spend across biscuit industry segments.
The objective of the project is to know the consumers preferences for the Britannia cookies and biscuits, to create the brand awareness as well as awareness of Good Day Wonderfulls. Satisfying our customers is an essential element to staying in business in this MODERN TRADE business of global competition. We must satisfy and even delight our customers with the value of our products and services to gain their loyalty & repeat business.
Customer satisfaction is therefore a primary goal of process improvement programs. One of the best ways to find out is to ask them using customer satisfaction surveys. These surveys can provide management with the information they need to determine their customer’s level of satisfaction with their products and with the services associated with those products.
This project report clearly mentions objective of the study and the research methodology utilized. The report contains a detailed view of tasks , which have been undertaken to analyze the market of Britannia. Various sets of questionnaire have been prepared to know the preferences of consumers about the Britannia biscuits & cookies. The research areas were Kolkata.
Types of questions used closed ended, multiple choice. Convenience method is used for sampling. In this study I found that most of the consumers prefer Britannia as their 1st preference .Based on the responses , the data is graphically represented, analyzed and interpreted and based on these, the findings, recommendations and conclusions are stated.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Chapter 1
- Introduction
- Industry Profile
- Company Profile
- Executive Leadership
- Various Category
- Chapter 2
- Research Methodology
- Statement of Problem
- Need & Limitation
- Objective
- Research Methodology
- Chapter 3
- Data analysis
- Chapter 4
- Finding, Observation, Recommendations, Achievements, Conclusion
- Findings
- Observation
- Recommendations
- Achievements
- Conclusion
- Annexure
- Bibliography
- Plannogram
- Questionnaire
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project aims to understand consumer preferences for Britannia cookies and biscuits, with a focus on increasing brand awareness for Britannia and its Good Day Wonderfulls product line. The project examines consumer preferences and satisfaction levels in the context of a competitive global market.
- Consumer preferences for Britannia biscuits and cookies
- Brand awareness of Britannia and Good Day Wonderfulls
- Customer satisfaction and loyalty
- Market analysis of the biscuit industry
- Effective research methodologies for gathering consumer data
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction - This chapter provides an overview of Britannia, its history, and its position in the biscuit industry. It also introduces the company's leadership team and various product categories.
- Chapter 2: Research Methodology - This chapter outlines the research methodology used to gather data on consumer preferences for Britannia products. It details the research questions, objectives, and limitations of the study.
- Chapter 3: Data Analysis - This chapter presents a detailed analysis of the data collected through the research methodology described in Chapter 2. It includes data on consumer demographics, preferences, and purchasing habits.
- Chapter 4: Findings, Observation, Recommendations, Achievements, Conclusion - This chapter presents the key findings from the data analysis, highlights key observations about consumer preferences, and offers recommendations for future marketing strategies.
Schlüsselwörter (Keywords)
The primary focus of this project is on understanding consumer preferences for Britannia biscuits and cookies, analyzing the market for these products, and developing strategies to enhance brand awareness and customer satisfaction. Key terms and concepts include consumer preferences, market analysis, brand awareness, customer satisfaction, research methodology, and the biscuit industry.
- Citation du texte
- Kunal Chakraborty (Auteur), 2017, Awareness & Acceptability of Good Day Wonderfulls Cookie in Modern Trade, Munich, GRIN Verlag, https://www.grin.com/document/388630
