Extracto
Table of Contents
Executive Summary
Table of Contents
List of Abbreviations
List of Figures
List of Tables
1. Introduction
1.1. Problem statement
1.2. Objectives of the Paper
1.3. Research Methodology
1.4. Structure of the Work
2. Theory and Concepts
2.1. Traditional Internationalization Strategies
2.1.1. Economic Approach
2.1.2. Behavioral Approach
2.1.3. Uppsala Model (International Process Approach)
2.2. Born Global Firms
2.2.1. Forces that Drive Early Internationalization of Born Globals
2.2.2. Characteristics of Born Globals
3. Practice Transfer / Case Example
3.1. Alibaba: Fundamental Information
3.1.1. Alibaba’s Present
3.1.2. Numerical Facts
3.1.3. History
3.2. Alibaba: Characteristics and Drivers of Internationalization
3.2.1. Timing of Internationalization
3.2.2. External Drivers of Internationalization
3.2.3. Comparison of Alibaba with Characteristics of Born Globals
4. Results and Analysis
4.1. Traditional Internationalization Strategies versus Born Globals
4.2. Classification of Alibaba's internationalization strategy
5. Summary and Outlook
6. Reference list
- Citar trabajo
- Thorsten Mannherz (Autor), 2018, Internationalization Strategies of "Born Globals" and the Alibaba Group, Múnich, GRIN Verlag, https://www.grin.com/document/416396
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