Extracto
Table of Contents
ABSTRACT
ACKNOWLEDGEMENTS
1.INTRODUCTION
1.1 THE BACKGROUND OF UNCERTAINTY AND OCCURRENCE OF CRISES
1.2 VW AND THE EMISSION CRISIS
2.DEFINITION OF CRISES
2.1 CRISES AND CORPORATE CRISES
2.2 DIFFERENT TYPES OF CORPORATE CRISES:
3. CSR, CRISIS MANAGEMENT & CRISIS COMMUNICATION
3.1 CORPORATE SOCIAL RESPONSIBILITY & STAKEHOLDER MANAGEMENT
3.2 THE PROCESS OF CRISIS MANAGEMENT:
3.3 CRISIS COMMUNICATION & CRISIS RESPONSE STRATEGIES
4. METHODOLOGY
4.1 MOTIVATION:
4.2 RESEARCH PHILOSOPHY:
4.3 RESEARCH DESIGN:
4.4 DATA COLLECTION:
4.5 DATA ANALYSIS:
4.6 ETHICS:
4.7 LIMITATIONS:
5. DISCUSSION AND FINDINGS - THE VW CRISIS
5.1. BACKGROUND OF VW’S “EMISSION ISSUE”
5.2 THE EMERGENCE OF THE CRISIS:
5.2.1 May - December 2014:
5.2.2 September 03, 2015
5.2.3 September 18, 2015
5.3 ANALYSIS OF VOLKSWAGEN PRESS RELEASES AFTER THE EMERGENCE OF THE CRISIS
5.4 VW´S CRISIS MANAGEMENT FROM A STAKEHOLDER PERSPECTIVE
5.4.1 Capital Market
5.4.2 Society
5.4.3 Customers
5.4.4 Partners
6. CONCLUSION AND FINAL DISCUSSION
REFERENCES
APPENDICES
- Citar trabajo
- Marco Hölzel (Autor), 2017, Crisis Management, CSR, and Crisis Communication in the Volkswagen Emissions Scandal, Múnich, GRIN Verlag, https://www.grin.com/document/417476
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