Impact of Promotional Activities on Organizations Sales

A Comparative Study of NTC and NCELL. A Telecommunication Company

Research Paper (postgraduate) , 2018 , 108 Pages , Grade: Ass. Professor

Business economics - Offline Marketing and Online Marketing

Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of NTC and Ncell. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors.

The purpose of this research study is to determine the impact of promotional activities on the company sales. The research will be limited to NTC and NCell. After initial exploratory research to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior which creates impact on the company’s sales. The data is collected on a primary and secondary basis. The secondary data are collected from websites, visiting the Nepal Telecom Office and Ncell office. And the primary data are collected from the user of NTC and Ncell products. The first version of questionnaire was given to 10 students of Modern Nepal College randomly. And the questionnaire was updated as per the respondents’ suggestions and to decrease the likelihood of errors. Sample data was the collected and then the collected data was analyzed using statistical tools. The result were then reviewed to determine the impact of promotional activities on the company sales, the effectiveness of promotional activities, attractiveness of promotional activities.

Inhaltsverzeichnis (Table of Contents)

• CHAPTER I
  • INTRODUCTION
  • 1.1 Context Information
  • 1.2 Telecommunication service
  • 1.3 Statement of the problem
  • 1.4 Objectives of the study
  • 1.5 Significance of the study
  • 1.6 Limitations of the study
  • 1.7 Organization of the study
  • 1.8 Introduction to Literature Review
  • 1.9 Review of Theoretical Perspective
  • 1.10 Conceptual Framework
    • 1.10.1 Introduction to Promotion
    • 1.10.2 Components of Promotional Activities
    • 1.10.3 Roles of Promotional mix
    • 1.10.4 Factors Affecting the Promotional Mix
  • 1.11 Review of Journals and Articles
  • 1.12 Review of Thesis
  • 1.13 Research Gap
  • 1.14 Introduction to Research Methodology and Design
    • 1.14.1 Research approach
    • 1.14.2 Research Design
    • 1.14.3 Population and sample
    • 1.14.4 Data collection procedure
    • 1.14.5 Method/Tools of data analysis
• CHAPTER II
  • DATA ANALYSIS AND PRESENTATION
  • 2.1 Introduction
  • 2.2 Company Profiles
    • 2.2.1 A Brief Introduction to Telecommunication Sector in Nepal
    • 2.2.2 Major telecommunication providers in Nepal
    • 2.2.3 Companies Performance
  • 2.3 Respondent Profile
    • 2.3.1 Gender
    • 2.3.2 Age
    • 2.3.3 Education level
    • 2.3.4 Occupation
    • 2.3.5 Classification of Respondent on the Basis of Preferred Service Provider
  • 2.4 Assessing the Prevailing Promotional Activities
    • 2.4.1 Source of Information
    • 2.4.2 Impact of Promotional Activities
    • 2.4.3 Reason for Preference
    • 2.4.4 Source of Information for New Product
  • 2.5 Compare the Promotional Strategies
    • 2.5.1 Comparison of Promotional Activities
    • 2.5.2 Comparison of effectiveness of Promotional Activities
    • 2.5.3 Attractiveness of Promotion
    • 2.5.4 Evaluation of Promotions
    • 2.5.5 Consumer using more Products
    • 2.5.6 Reliability
  • 2.6 Analysis of Data
    • 2.6.1 Analysis of Revenue Generated By NTC and Ncell
    • 2.6.2 Analysis of Market Share of NTC and Ncell in Voice Call
    • 2.6.3 Analysis of Market Share of NTC and Ncell in Internet
    • 2.6.4 Analysis of advertisement expenses done by NTC and Ncell
    • 2.6.5 Analysis of Impact of Promotional Activities on the Purchase Decision
    • 2.6.6 Analysis of Comparison of Promotional Activities
    • 2.6.7 Analysis of Attractiveness of Promotion
    • 2.6.8 Analysis for Evaluation of Promotional Activities
  • 2.7 Findings and discussion
    • 2.7.1 Findings
    • 2.7.2 Discussion
• CHAPTER III
  • CONCLUSION AND ACTION IMPLICATIONS
  • 3.1 Conclusion
  • 3.2 Action Implications
    • 3.2.1 Practical Implications
    • 3.2.2 Research Implications

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper examines the impact of promotional activities on the sales of telecommunication companies in Nepal, focusing specifically on NTC and Ncell. The study aims to understand how different promotional strategies affect consumer preferences, purchasing decisions, and ultimately, the market share and revenue of these companies.

• The effectiveness of different promotional activities in the telecommunication sector
• The influence of promotional strategies on consumer behavior and purchase decisions
• The relationship between promotional activities and organizational sales performance
• A comparative analysis of promotional strategies employed by NTC and Ncell
• The impact of promotional activities on market share and revenue generation

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter I: Introduction This chapter provides an overview of the research topic, including the context information of the telecommunication sector in Nepal, the statement of the problem, research objectives, significance of the study, limitations, and organization of the study. It also includes a literature review covering theoretical perspectives, promotional mix components, factors affecting the promotional mix, and a review of relevant journals and articles.
• Chapter II: Data Analysis and Presentation This chapter presents a detailed analysis of the data collected through the research study. It includes company profiles of NTC and Ncell, respondent profiles, assessment of promotional activities, comparison of promotional strategies, and an in-depth analysis of key findings.

Schlüsselwörter (Keywords)

This research paper focuses on the impact of promotional activities on organizational sales within the telecommunication sector in Nepal, specifically examining the performance of NTC and Ncell. Key themes and concepts include promotional mix, consumer behavior, market share, revenue generation, and comparative analysis of promotional strategies.

• Course: Management and IT
• Grade: Ass. Professor
• Author: Sanjeev Pradhan (Author)
• Publication Year: 2018
• Pages: 108
• Catalog Number: V424781
• ISBN (eBook): 9783668700147
• ISBN (Book): 9783668700154
• Language: English
• Tags: impact, promotional, activities, organizations, sales, comparative, study, ncell, telecommunication, company