Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of NTC and Ncell. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors.
The purpose of this research study is to determine the impact of promotional activities on the company sales. The research will be limited to NTC and NCell. After initial exploratory research to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior, attitudes towards promotions, and the effects of promotional activities on consumer purchasing behavior which creates impact on the company’s sales. The data is collected on a primary and secondary basis. The secondary data are collected from websites, visiting the Nepal Telecom Office and Ncell office. And the primary data are collected from the user of NTC and Ncell products. The first version of questionnaire was given to 10 students of Modern Nepal College randomly. And the questionnaire was updated as per the respondents’ suggestions and to decrease the likelihood of errors. Sample data was the collected and then the collected data was analyzed using statistical tools. The result were then reviewed to determine the impact of promotional activities on the company sales, the effectiveness of promotional activities, attractiveness of promotional activities.
Table of Contents
- CHAPTER I: INTRODUCTION
- 1.1 Context Information
- 1.2 Telecommunication service
- 1.3 Statement of the problem
- 1.4 Objectives of the study
- 1.5 Significance of the study
- 1.6 Limitations of the study
- 1.7 Organization of the study
- 1.8 Introduction to Literature Review
- 1.9 Review of Theoretical Perspective
- 1.10 Conceptual Framework
- 1.10.1 Introduction to Promotion
- 1.10.2 Components of Promotional Activities
- 1.10.3 Roles of Promotional mix
- 1.10.4 Factors Affecting the Promotional Mix
- 1.11 Review of Journals and Articles
- 1.12 Review of Thesis
- 1.13 Research Gap
- 1.14 Introduction to Research Methodology and Design
- 1.14.1 Research approach
- 1.14.2 Research Design
- 1.14.3 Population and sample
- 1.14.4 Data collection procedure
- 1.14.5 Method/Tools of data analysis
- CHAPTER II: DATA ANALYSIS AND PRESENTATION
- 2.1 Introduction
- 2.2 Company Profiles
- 2.2.1 A Brief Introduction to Telecommunication Sector in Nepal
- 2.2.2 Major telecommunication providers in Nepal
- 2.2.3 Companies Performance
- 2.3 Respondent Profile
- 2.3.1 Gender
- 2.3.2 Age
- 2.3.3 Education level
- 2.3.4 Occupation
- 2.3.5 Classification of Respondent on the Basis of Preferred Service Provider
- 2.4 Assessing the Prevailing Promotional Activities
- 2.4.1 Source of Information
- 2.4.2 Impact of Promotional Activities
- 2.4.3 Reason for Preference
- 2.4.4 Source of Information for New Product
- 2.5 Compare the Promotional Strategies
- 2.5.1 Comparison of Promotional Activities
- 2.5.2 Comparison of effectiveness of Promotional Activities
- 2.5.3 Attractiveness of Promotion
- 2.5.4 Evaluation of Promotions
- 2.5.5 Consumer using more Products
- 2.5.6 Reliability
- 2.6 Analysis of Data
- 2.6.1 Analysis of Revenue Generated By NTC and Ncell
- 2.6.2 Analysis of Market Share of NTC and Ncell in Voice Call
- 2.6.3 Analysis of Market Share of NTC and Ncell in Internet
- 2.6.4 Analysis of advertisement expenses done by NTC and Ncell
- 2.6.5 Analysis of Impact of Promotional Activities on the Purchase Decision
- 2.6.6 Analysis of Comparison of Promotional Activities
- 2.6.7 Analysis of Attractiveness of Promotion
- 2.6.8 Analysis for Evaluation of Promotional Activities
- 2.7 Findings and discussion
- 2.7.1 Findings
- 2.7.2 Discussion
- CHAPTER III: CONCLUSION AND ACTION IMPLICATIONS
- 3.1 Conclusion
- 3.2 Action Implications
- 3.2.1 Practical Implications
- 3.2.2 Research Implications
Objectives and Key Themes
This research paper aims to comparatively analyze the impact of promotional activities on the sales of two major telecommunication companies in Nepal, NTC and Ncell. The study seeks to understand how different promotional strategies influence consumer choices and overall market performance.
- Impact of promotional activities on sales
- Comparative analysis of promotional strategies of NTC and Ncell
- Consumer behavior and preferences in response to promotions
- Relationship between promotional expenditure and market share
- Effectiveness of various promotional mix elements
Chapter Summaries
CHAPTER I: INTRODUCTION: This chapter lays the groundwork for the research. It introduces the context of the telecommunication industry in Nepal, focusing on NTC and Ncell. The chapter clearly states the research problem – investigating the impact of promotional activities on sales – and outlines the study's objectives, significance, and limitations. It also delves into a literature review, exploring theoretical perspectives on promotion, reviewing existing journals and theses, and finally identifies a research gap that this study aims to address. The chapter concludes by outlining the research methodology and design, including the research approach, design, sampling method, data collection procedures, and data analysis techniques. The conceptual framework establishes the link between promotional activities and their influence on consumer behavior and sales.
CHAPTER II: DATA ANALYSIS AND PRESENTATION: This chapter presents a comprehensive analysis of the data collected. It begins with company profiles of NTC and Ncell, providing an overview of their services and performance indicators, including revenue, market share in voice calls and internet services, and advertising expenditures. The chapter then profiles the respondents, providing demographic data on gender, age, education, and occupation, as well as their preferred service provider. A detailed analysis of the prevalent promotional activities is then presented, exploring sources of information, the impact of promotional activities on purchase decisions, reasons for preference, and information sources for new products. A comparative analysis of the promotional strategies of NTC and Ncell is undertaken, focusing on the effectiveness, attractiveness, and evaluation of their promotions and how these promotions affect the reliability and increase of consumers using multiple products. The chapter concludes with a discussion of the findings. The analysis incorporates statistical measures to quantify the impact of various promotional strategies and highlight significant differences between the two companies.
Keywords
Promotional activities, sales, telecommunication, Nepal, NTC, Ncell, consumer behavior, market share, promotional mix, advertising, market analysis, comparative study.
Frequently Asked Questions: Comparative Analysis of Promotional Activities of NTC and Ncell in Nepal
What is the main topic of this research paper?
This research paper focuses on a comparative analysis of the impact of promotional activities on the sales of two major telecommunication companies in Nepal, NTC and Ncell. It investigates how different promotional strategies influence consumer choices and overall market performance.
What are the key objectives of the study?
The study aims to achieve the following objectives: analyze the impact of promotional activities on sales, comparatively analyze the promotional strategies of NTC and Ncell, understand consumer behavior and preferences in response to promotions, examine the relationship between promotional expenditure and market share, and assess the effectiveness of various promotional mix elements.
What aspects of promotional activities are analyzed?
The analysis covers various aspects of promotional activities, including the sources of information about the products, the impact of these activities on purchase decisions, the reasons behind consumer preferences, information sources for new products, a comparison of promotional strategies, attractiveness of promotions, evaluation of promotions, and the effect on consumer usage of multiple products and reliability.
What companies are compared in this study?
The study compares the promotional activities and their effectiveness of two major telecommunication companies operating in Nepal: Nepal Telecom (NTC) and Ncell.
What data is analyzed in the study?
The data analyzed includes company profiles (revenue, market share in voice calls and internet services, advertising expenditures), respondent profiles (demographics and preferred service provider), prevalent promotional activities, and a comparison of the promotional strategies of NTC and Ncell. Statistical measures are used to quantify the impact of various promotional strategies.
What is the structure of the research paper?
The paper is structured into three chapters. Chapter I (Introduction) provides background information, outlines the research problem and objectives, reviews existing literature, and details the research methodology. Chapter II (Data Analysis and Presentation) presents a comprehensive analysis of the collected data, including company and respondent profiles, and a comparative analysis of promotional strategies. Chapter III (Conclusion and Action Implications) summarizes the findings, draws conclusions, and discusses practical and research implications.
What are the key findings of the research?
Specific findings are detailed in Chapter II of the full research paper. The summary provides a high-level overview of the analysis of revenue, market share, advertising expenses, and the impact of promotional activities on purchase decisions, focusing on the comparison between NTC and Ncell's strategies.
What are the key themes explored in the research?
Key themes include the impact of promotional activities on sales, comparative analysis of promotional strategies, consumer behavior and preferences, the relationship between promotional expenditure and market share, and the effectiveness of different promotional mix elements.
What is the methodology used in this research?
The research methodology and design are outlined in Chapter I. This includes the research approach, research design, population and sample selection, data collection procedure, and the methods/tools used for data analysis.
What are the limitations of the study?
Limitations of the study are identified in Chapter I of the full research paper.
- Citation du texte
- Sanjeev Pradhan (Auteur), 2018, Impact of Promotional Activities on Organizations Sales, Munich, GRIN Verlag, https://www.grin.com/document/424781
