Leseprobe
Table of Contents
Foreword
Summary
1. Introduction
1.1. Field Media and Entertainment Management
1.2. 1-2-social in cooperation with SportScheck
1.3. Problem analysis
1.4. The objective
2. Theoretical framework
2.1. Social Media
2.2. Instagram
2.3. Colour Research
2.4. Filters and its viewer’s engagement
2.5. Conclusion theoretical framework
3. Research method
3.1. Research approach and methods
3.2. Process and data collection
3.3. Data analysis
4. Results and analysis
4.1. Hypotheses
4.1. Experiment most appealing filter colours
4.1.1 Experiment red versus blue
4.1.2 Experiment matching colours
4.2. Filtered photos compared to non-filtered photos
4.2.1 Experiment ten filtered photos versus original photos
4.2.2 Experiment Instagram profile Bachelor_Workout
4.3. Favourite filters
4.4. Relation between edited images and filter colours
5. Conclusion, recommendations, and discussion
5.1. Conclusion
5.2. Recommendation
5.3. Discussion
Reflection on the research
Bibliography
Appendices
- Arbeit zitieren
- Ilona Maties (Autor:in), 2016, Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users, München, GRIN Verlag, https://www.grin.com/document/427710
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