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Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users


Bachelor Thesis, 2016

36 Pages, Grade: 7,6


Excerpt


Table of Contents

Foreword

Summary

1. Introduction
1.1. Field Media and Entertainment Management
1.2. 1-2-social in cooperation with SportScheck
1.3. Problem analysis
1.4. The objective

2. Theoretical framework
2.1. Social Media
2.2. Instagram
2.3. Colour Research
2.4. Filters and its viewer’s engagement
2.5. Conclusion theoretical framework

3. Research method
3.1. Research approach and methods
3.2. Process and data collection
3.3. Data analysis

4. Results and analysis
4.1. Hypotheses
4.1. Experiment most appealing filter colours
4.1.1 Experiment red versus blue
4.1.2 Experiment matching colours
4.2. Filtered photos compared to non-filtered photos
4.2.1 Experiment ten filtered photos versus original photos
4.2.2 Experiment Instagram profile Bachelor_Workout
4.3. Favourite filters
4.4. Relation between edited images and filter colours

5. Conclusion, recommendations, and discussion
5.1. Conclusion
5.2. Recommendation
5.3. Discussion

Reflection on the research

Bibliography

Appendices

Excerpt out of 36 pages

Details

Title
Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users
College
Stenden University
Course
Bachelor of Business Administration/ Bachelor of Art
Grade
7,6
Author
Year
2016
Pages
36
Catalog Number
V427710
ISBN (eBook)
9783668728264
ISBN (Book)
9783668728271
File size
2352 KB
Language
English
Notes
Aussage der Dozenten: "Endlich mal wieder eine spannende Arbeit"
Keywords
Bachelor Thesis, University, Instagram, Media and Entertainment Management, Instagram Content, Bachelor of Art, Bachelor of Business Administration, Social Media, Entertainment, 2016, Bachelorarbeit, Instagramfilter, views, likes, filterchoice, Instagramfarben, Onlinemarketing
Quote paper
Ilona Maties (Author), 2016, Engaging content on Instagram. Best filter choice for the increase of photo views and likes of sport and leisure interested users, Munich, GRIN Verlag, https://www.grin.com/document/427710

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