Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.
Table of Contents
- Introduction
- Balanced Scorecard Analysis
- Financial Perspective
- Customer Perspective
- Internal Perspective
- Innovation and Learning Perspective
- SWOT Analysis
- Strength and Weaknesses
- Opportunities and Threats
- PESTEL Analysis
- Political Factors
- Economic Factors
- Social Factors
- Technological Factors
- Legal Factors
- Environmental Factors
- Industrial Life Cycle
- Porter's Five Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threats of New Entrants
- Threats of Substitute Products
- Competitive Rivalry in the Market
- Benchmarking
- McKinsey 7S Analysis
- Strategy
- Styles
- Shared Values
- Systems
- Structure
- Staff
- Skills
- Impending Challenges Facing Unilever
- Major Challenge Affecting Unilever
- Porter's Generic Strategies
Objectives and Key Themes
This case study aims to conduct a comprehensive strategic analysis of Unilever, a leading multinational fast-moving consumer goods company, to identify key opportunities and challenges impacting its performance and competitiveness globally. The analysis encompasses a range of frameworks and tools, including the Balanced Scorecard, SWOT analysis, PESTEL analysis, Porter's Five Forces, and McKinsey 7S.
- Financial Performance and Sustainability
- Competitive Landscape and Market Dynamics
- Internal Strengths and Weaknesses of Unilever
- External Opportunities and Threats
- Strategic Recommendations for Enhanced Performance
Chapter Summaries
The introduction provides an overview of Unilever, highlighting its global reach, diverse portfolio, and the competitive environment it operates within. It sets the stage for the subsequent analysis. The Balanced Scorecard analysis explores the financial perspective of the company, examining key metrics such as turnover growth, profitability, and free cash flow. This section provides insights into Unilever's financial health and performance. The SWOT analysis delves into the company's internal strengths and weaknesses, as well as external opportunities and threats. This section provides a framework for understanding Unilever's competitive advantage and potential areas for improvement. The PESTEL analysis explores the political, economic, social, technological, legal, and environmental factors impacting Unilever's operations. This section provides a comprehensive view of the external macro-environment influencing the company's strategic decisions.
Keywords
The primary keywords and focus topics include: Unilever, strategic analysis, balanced scorecard, SWOT analysis, PESTEL analysis, Porter's Five Forces, McKinsey 7S, competitive advantage, market dynamics, financial performance, sustainability, and strategic recommendations.
- Citation du texte
- Leonard Kahungu (Auteur), 2018, Unilever Company Case Study, Munich, GRIN Verlag, https://www.grin.com/document/428631
