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Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair

Name: Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair
Price: 18.95 EUR
Availability: InStock
Author: Leonard Kahungu
ISBN: 978-3-668-74988-7

Case Study, 2018

19 Pages, Grade: 78.00

Leonard Kahungu (Author)

Excerpt

Introduction

PART I A Situational Analysis
Socio-cultural Factors
Technological Factors
Economic Factors
Environmental Factors
Political Factors
Legal Factors
Ethical Factors

Micro-Environment Porters Five Forces
Bargaining Power of Suppliers
Bargaining Power of Customers
Threats from New Entrants
Threats from Substitutes

A Competitor Analysis
Strategy
Structure
Systems
Shared Values
Style
Staff
Skills
Strength
Weaknesses
Opportunity
Threats
Key Challenges Facing Ryanair

PART II Objectives linked to Audit Findings

Strategic Options for Ryanair

Strategic Recommendation

Action Plan

Conclusion and Recommendations

References

Excerpt out of 19 pages

Details

Title: Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair
Course: LRPM
Grade: 78.00
Author: Leonard Kahungu (Author)
Year: 2018
Pages: 19
Catalog Number: V428638
ISBN (eBook): 9783668749870
ISBN (Book): 9783668749887
File size: 965 KB
Language: English
Keywords: strategic, planning, travel, tourism, industry, case, study, ryanair

Quote paper: Leonard Kahungu (Author), 2018, Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair, Munich, GRIN Verlag, https://www.grin.com/document/428638

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