The consultancy report on Cranvilles Department store will point out the necessary tasks to develop and implement an E-Business strategy for Cranvilles, furthermore explaining the aims and objectives that the strategy will pursue in order to make sure that the customers are able to experience a contemporary shopping experience. At the end of the report an analysis of the potential risks will be completed, in order to see if the benefits can overweigh the risks.
Table of Contents
- 1. Executive Summary
- 2. Project Outline
- 2.1 Aims
- 2.2 Objectives
- 3. Solution
- 3.1 Website
- 3.2 Social Media Marketing
- 3.3 Internal System
- 4. Effects on the Business
- 5. Justification
- 6. Implementation Plan
Objectives and Key Themes
The main objective of this consultancy report is to develop and implement a comprehensive e-business strategy for Cranvilles Department Store, aiming to translate its successful in-store experience to an online platform and increase sales and profits. This involves creating a user-friendly website, leveraging social media marketing, and improving internal systems.
- Developing a robust e-commerce website
- Utilizing social media for marketing and brand building
- Improving internal systems for increased efficiency
- Expanding customer reach beyond Manhattan
- Building customer loyalty through storytelling and personalized service
Chapter Summaries
1. Executive Summary: This chapter introduces Cranvilles Department Store, highlighting its strong in-store reputation and the need to replicate this success online. It outlines the report's purpose: to create a complete e-business strategy, detailing the necessary steps, aims, and objectives, while also assessing potential risks and benefits. The chapter sets the stage for the detailed analysis presented in subsequent chapters.
2. Project Outline: This chapter details the aims and objectives of the e-business strategy. The primary aim is the successful implementation of an e-business strategy to enhance the customer shopping experience, boosting sales and profits. Specific actions for achieving this, such as website development and social media marketing, are proposed. The chapter emphasizes the importance of a website incorporating an online store, brand messaging, and integration with social media.
3. Solution: This chapter presents the proposed solutions to achieve the objectives outlined in the previous chapter. The development of a user-friendly website using the domain cranvilles.com is the core focus, incorporating features like virtual fitting using fits.me technology to enhance the online shopping experience and expand its reach to customers beyond the store’s physical location. The importance of storytelling on the website to cultivate customer loyalty is also highlighted. The chapter further discusses the implementation of social media marketing and an improved internal system to enhance company productivity.
4. Effects on the Business: [This chapter is missing from the provided text and therefore cannot be summarized.]
5. Justification: [This chapter is missing from the provided text and therefore cannot be summarized.]
6. Implementation Plan: [This chapter is missing from the provided text and therefore cannot be summarized.]
Keywords
E-business strategy, e-commerce, website development, social media marketing, customer experience, online retail, brand building, customer loyalty, internal systems, efficiency, fits.me, global shipping.
Cranville's Department Store E-Business Strategy: Frequently Asked Questions
What is the main objective of this report?
The primary goal is to develop and implement a comprehensive e-business strategy for Cranville's Department Store. This involves transitioning its successful in-store experience to an online platform to increase sales and profits.
What key areas does the e-business strategy cover?
The strategy focuses on three main areas: creating a user-friendly website, leveraging social media marketing, and improving internal systems for increased efficiency. It also aims to expand customer reach beyond Manhattan and build customer loyalty.
What are the key components of the proposed website?
The proposed website (cranvilles.com) will incorporate features like an online store, brand messaging integrated with social media, and virtual fitting using fits.me technology. Storytelling will be used to foster customer loyalty.
How will social media be utilized in this strategy?
Social media marketing will be employed to enhance brand building and reach a wider customer base. The exact methods are not detailed in this preview.
What internal system improvements are planned?
The report mentions improving internal systems to increase efficiency but doesn't specify the nature of these improvements in this preview.
What are the anticipated effects on the business?
This information is missing from the provided text preview.
How is the success of this strategy justified?
This justification is missing from the provided text preview.
What is the implementation plan?
The implementation plan is missing from the provided text preview.
What are the key themes explored in the report?
Key themes include e-business strategy development, e-commerce implementation, website design and functionality, social media marketing, enhancing customer experience, brand building, customer loyalty programs, internal systems optimization, and expanding geographic reach.
What keywords are associated with this e-business strategy?
Keywords include: E-business strategy, e-commerce, website development, social media marketing, customer experience, online retail, brand building, customer loyalty, internal systems, efficiency, fits.me, global shipping.
- Quote paper
- Tobias Stein (Author), 2016, Consultancy Report E-Business Management. Cranvilles Department Store, Munich, GRIN Verlag, https://www.grin.com/document/432046
