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Smart and fresh

How True Fruits is reinforcing its USP with a strong marketing mix


Term Paper, 2018

27 Pages, Grade: 1,3


Excerpt


Table of Contents

List of Tables

List of Figures

1. Introduction

2. Marketing Mix

3. Market analysis
3.1. Strengths and weaknesses audit
3.2. PEST analysis
3.3. SWOT

4. Market definition
4.1. Customers
4.2. Competitors

5. Unique Selling Proposition and Value

6. Conclusion and Outlook

References

ITM Checklist

Excerpt out of 27 pages

Details

Title
Smart and fresh
Subtitle
How True Fruits is reinforcing its USP with a strong marketing mix
College
University of Applied Sciences Essen
Course
Marketing
Grade
1,3
Author
Year
2018
Pages
27
Catalog Number
V433424
ISBN (eBook)
9783668757332
ISBN (Book)
9783668757349
File size
428 KB
Language
German
Keywords
True Fruits, Smoothies, Marketing Mix, USP, Market definition, SWOT, Pest analysis, Competitor analysis, wettbewerbsanalyse, Alleinstellungsmerkmal, Marktanalyse, market analysis, Fruit juice, juice market, smoothie, Marktpsychologie
Quote paper
Patrick Schneider (Author), 2018, Smart and fresh, Munich, GRIN Verlag, https://www.grin.com/document/433424

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