The Seven P’s of the Apple Watch’s Marketing-Mix


Research Paper (undergraduate), 2016

15 Pages, Grade: 1,3


Excerpt


LIST OF CONTENTS

1. INTRODUCTION

2. MARKETING MIX
2.1. The original four categories
2.1.1. Product
2.1.2. Price
2.1.3. Place
2.1.4. Promotion
2.2. Three Additional P’S
2.2.1. People
2.2.2. Process
2.2.3. Physical evidence

3. CONCLUSION

4. REFERENCES

5. INTERNET REFERENCES

Excerpt out of 15 pages

Details

Title
The Seven P’s of the Apple Watch’s Marketing-Mix
College
University of Applied Sciences Essen
Course
Master of Business Administration (MBA)
Grade
1,3
Author
Year
2016
Pages
15
Catalog Number
V437674
ISBN (eBook)
9783668779150
ISBN (Book)
9783668779167
Language
English
Keywords
apple watch, appe, 7 P's, marketing, marketing mix, USP, unique selling proposition
Quote paper
Santiago Mas (Author), 2016, The Seven P’s of the Apple Watch’s Marketing-Mix, Munich, GRIN Verlag, https://www.grin.com/document/437674

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