After setting marketing objectives and marketing strategies, the Marketing-Mix represents the third and last level of planning in the marketing conception. Therefore once the market for the Apple Watch has already been defined and correspondingly analyzed, the next step will be to review what the different elements of the Apple Watch Marketing-Mix are and how they interact with each other.
The interaction among them shows clearly how changes and decisions made, which affect to one specific area of a product’s Marketing-Mix, produce different changes –and up to what extent- in the rest of the elements2, demonstrating that they cannot be seen, considered or analyzed separately but as a whole.
It is clear then that only by approaching the Apple Watch Marketing-Mix as a whole, in which each part is irreplaceable and subordinated to Apple’s marketing strategy, can be obtained a complete view of the level of efficiency they achieve when exploiting the two Unique Selling Propositions already stated in the conclusions of the first assignment.
Table of Contents
- INTRODUCTION.
- MARKETING MIX.
- The original four categories...........
- Product ...
- Price.
- Place...........
- Promotion.
- Three Additional P'S.. _
- People........
- Process..
- Physical evidence.….….….….….….….….….….….….…..\n
- CONCLUSION.
- REFERENCES...
- INTERNET REFERENCES.
Objectives and Key Themes
This paper examines the marketing mix of the Apple Watch, focusing on the seven Ps of marketing. It analyses the key elements of the Apple Watch's marketing strategy and how they interact to achieve a competitive advantage. The paper emphasizes the importance of viewing the marketing mix as a whole, where each element is crucial for success. It also highlights the need for coordination and integration across all aspects of the marketing mix.
- The Apple Watch Marketing Mix
- The Seven Ps of Marketing
- The Importance of Integration in the Marketing Mix
- The Role of Customer Value and Added Value in Marketing
- The Impact of the Marketing Mix on Competitive Advantage
Chapter Summaries
- INTRODUCTION. This chapter introduces the concept of the marketing mix as the third and final level of planning in the marketing conception. It emphasizes the need to understand how the different elements of the marketing mix interact to create a unified strategy. The introduction also highlights the importance of viewing the marketing mix as a whole, rather than as separate components.
- MARKETING MIX. This chapter delves into the seven Ps of the Apple Watch's marketing mix. It begins by examining the original four Ps – product, price, place, and promotion – and then explores the three additional Ps proposed by Booms & Bitner (1981): people, process, and physical evidence.
- 2.1. The original four categories. This section discusses each of the original four Ps in detail, focusing on how they relate to the Apple Watch. It explores the product features, pricing strategy, distribution channels, and promotional activities employed by Apple.
- 2.2. Three Additional P'S.. _ This section examines the three additional Ps of the marketing mix, highlighting their importance in the context of the Apple Watch. It explores the role of customer service, the importance of a smooth and efficient process, and the impact of physical evidence on brand perception.
Keywords
The key terms and concepts central to this paper include marketing mix, Apple Watch, seven Ps, product, price, place, promotion, people, process, physical evidence, customer value, added value, competitive advantage, and integration.
- Citar trabajo
- Santiago Mas (Autor), 2016, The Seven P’s of the Apple Watch’s Marketing-Mix, Múnich, GRIN Verlag, https://www.grin.com/document/437674
