H&M is one of the most successful retailers acting on the territory of the United Kingdom. Its success is due in part on the quality of the products it offers and on the concept of its promotional, advertising activity and communication process, taking place in the company. Hence, the question posed in this assignment is to explain how the communication process applies to the advertisement and promotion in the company. As a consequence, an assessment of the regulation of advertisement in the UK has been made. Finally, several recommendations have taken place.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Task One
- 1.1 In your report to the management of H&M, explain the communication process that applies to advertise and promote.
- 1.2 Within the background section of your report, provide a brief explanation of the organization in the advertising and promotions industry to the H&M management.
- 1.3 Assess how the promotion is regulated in the UK.
- 1.4 Examine some current trends in advertising and promotions, including the impact of ICT. Relate this to the H&M.
- Task two
- 2.1 Provide an explanation of the role that advertising could play in an integrated promotional strategy for the H&M.
- 2.2 Include an explanation of how branding could be used to strengthen a business such as the H&M. Include a definition of branding in this section of your report.
- 2.3 Identify and review the creative aspects of advertising in the context of H&M.
- 2.4 In your conclusion, examine and briefly explain the various ways of working with advertising agencies. Include at least three ways in your answer
- Recommendations
- Conclusions
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to explore the communication process applied in advertising and promotion within H&M, a leading retailer in the United Kingdom. It analyzes how the company utilizes these tools to reach its target audience and examines the regulatory landscape in the UK. The report further explores branding as a means to strengthen business and discusses current trends in advertising and promotions, including the impact of ICT.
- The communication process in advertising and promotion
- The role of advertising in an integrated promotional strategy
- Branding as a tool for business strengthening
- Regulations of promotion in the UK
- Current trends in advertising and promotions, including the impact of ICT
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction highlights the significance of advertising and promotion in informing potential customers about products and services. It emphasizes the evolution of promotional strategies in a digitalized society.
The first chapter delves into the communication process employed by H&M in its advertising and promotion efforts. It describes how the company utilizes various channels, including mobile apps, physical stores, online platforms, and social media to convey its message of affordability, style, and accessibility.
The second chapter elaborates on the organization of advertising and promotion within the fashion industry. It provides insights into the roles of different stakeholders, including advertising and marketing managers, purchase and sales agents, financial staff members, and specialized marketing communication services.
The third chapter examines the regulatory landscape surrounding promotion in the United Kingdom, highlighting the importance of risk assessment and compliance with regulations. It discusses how the promotion of H&M's luxury collections has influenced regulatory directions and the company's evolving promotional strategy.
The fourth chapter explores current trends in advertising and promotions, including the impact of information and communication technology (ICT). It highlights the importance of integrating marketing communication messages to reach a wider audience.
The fifth chapter explores the role of advertising in an integrated promotional strategy for H&M. It outlines how the company leverages traditional advertising, online promotions, sponsorships, and local promotional activities to reach its target market.
The sixth chapter examines the concept of branding and its application in strengthening a business like H&M. It defines branding as the total sum of a company's value, including its products, services, people, advertising, positioning, and culture.
Schlüsselwörter (Keywords)
This report focuses on key concepts such as H&M, advertising, promotion, regulations, branding, strengthening, and business. The study explores the communication process applied in advertising and promotion, analyzing the company's integrated promotional strategy and the role of branding in enhancing its business value. It also examines the regulatory landscape in the UK and the impact of current trends, including the use of ICT, on advertising and promotions.
- Citar trabajo
- Kostadin Ruychev (Autor), 2016, Communication process in H&M. Current situation and prospects, Múnich, GRIN Verlag, https://www.grin.com/document/439164
