Social Media, Big data, Cloud Computing and the Internet of Things – all these are buzzwords when it comes to digitalization. These days the word “digital” can be found everywhere. It has an impact on society and economy. All these digital innovations came up in the 21st century and they are not only challenging companies, they are changing whole industries. Companies have to be innovative to adapt to change that comes with new technologies. Leaders must know how to transform their organizations the most effective and efficient way and lead a company through this phase of transition.
Inhaltsverzeichnis (Table of Contents)
- Why To Transform?
- How To Transform?
- How To Lead Though Digitalisation?
- How To Ensure Creativity In Innovation?
- Literature...
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document explores the dynamics of leadership in the context of digital transformation. The paper emphasizes the importance of understanding how digital technologies impact organizational structures, customer experience, and overall business models. It examines the process of digital transformation, focusing on key stages and potential challenges that companies may face. Furthermore, the text delves into the characteristics and roles of successful digital leaders, highlighting the importance of a transformative mindset and the need for organizational culture change.
- Impact of Digital Transformation on Businesses
- Strategies for Successful Digital Transformation
- The Importance of Leadership in Digital Environments
- Characteristics of Effective Digital Leaders
- Creating a Culture of Digital Transformation
Zusammenfassung der Kapitel (Chapter Summaries)
- Why To Transform?: This chapter introduces the concept of digital transformation and its implications for organizations. It highlights how digitalization affects customer experiences, value chains, and overall business models. The chapter also discusses megatrends that force companies to adapt, such as changing customer needs and increased global competition.
- How To Transform?: This chapter delves into the practical aspects of implementing digital transformation. It presents a framework for leading change, emphasizing the importance of creating a culture of collaboration and openness. The chapter also explores the challenges associated with organizational change, such as resistance to new technologies and a reluctance to embrace new ways of working.
- How To Lead Though Digitalisation?: This chapter focuses on the role of leadership in digital environments. It underscores the importance of a transformative mindset and outlines key attributes of successful digital leaders. The chapter emphasizes the need for leaders to empower employees, foster a culture of communication, and guide the organization through the transition to a digitally-driven model.
Schlüsselwörter (Keywords)
This text explores the key concepts of digital transformation, leadership, organizational culture, and change management. It examines the impact of digital technologies on business models, customer experience, and organizational structures. Key terms include digital transformation, digital leadership, organizational culture, change management, digital technologies, megatrends, innovation, and customer experience.
- Citation du texte
- Nadine Rückner (Auteur), 2017, Change Management. Leading in the Digital Age, Munich, GRIN Verlag, https://www.grin.com/document/439341
