The sharing economy is experiencing explosive growth around the globe in which trust plays a crucial role and builds the foundation of the services. With the rise of the sharing economy and the increasing numbers of cross-contextual users, this research aims at the lack of trust transference possibilities across the Peer-to-Peer applications and has the goal to find out whether and how trust can be transferred between the platforms, so that new users do not have to create their reputation from scratch every time they join a new platform. First, this research provides an in-depth literature review of trust transfer theories. Secondly, a conceptual research model for the role of the imported trust in the context of the sharing economy is outlined and analysed by proposing and evaluating a questionnaire using structural equation modeling. Throughout the study, a three-dimensional scale of trust, i.e. ability, benevolence and integrity, is validated in the context of the sharing economy. The experimental study shows that both the overall and subdimensional trust in the provider is directly affected by the overall trust in the platform, the perceived reputation as well as the perceived social presence. The study also provides empirical evidence for the existence of trust transferability. The findings show that in addition to the immanent ratings, imported ratings also significantly affect the perceived reputation of the provider positively. Finally, this paper discusses further details of the trust transfer processes and broadens implications for future research.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Background
- Sharing Economy
- Trust and its Dimensions
- Trust Transfer - A Review
- Literature Review
- Methodology of Literature Review
- Trust Transfer Mechanism
- Trust Transfer Theory
- Trust Transfer from an Entity
- Trust Transfer from a Context
- Trust Transfer in the Sharing Economy
- Trust Transfer Situation
- Existing Trust Transfer Solutions
- Literature Review
- Research Model
- Control Variables
- Methodology: Study Design
- Preliminary Questionnaire
- The Online Survey
- Study Results
- Discussion
- Limitations
- Future Research
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This bachelor thesis aims to investigate trust transfer in the sharing economy through a survey-based approach. The study explores the mechanisms by which trust in one entity, such as a platform, can be transferred to another, such as a service provider.
- Trust transfer in the sharing economy
- Mechanisms of trust transfer
- Impact of different trust dimensions on trust transfer
- Development of a research model for trust transfer
- Empirical analysis of trust transfer through an online survey
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an introduction to the topic of trust transfer in the sharing economy, highlighting the importance and challenges associated with building trust in this rapidly growing sector.
- Theoretical Background: This chapter lays the foundation for the research by defining key concepts such as the sharing economy, trust, and its different dimensions.
- Trust Transfer - A Review: This chapter reviews the existing literature on trust transfer, examining different theoretical frameworks and empirical findings. It also explores the specific context of trust transfer in the sharing economy.
- Research Model: This chapter presents the research model that will be used to examine trust transfer in the sharing economy. It outlines the key constructs and hypothesized relationships between them.
- Methodology: Study Design: This chapter describes the methodology used to conduct the online survey, including the development of the questionnaire and the study design.
- Study Results: This chapter presents the results of the survey analysis, examining the relationships between different trust dimensions and trust transfer in the sharing economy.
- Discussion: This chapter discusses the findings of the study, highlighting the implications for trust building and transfer in the sharing economy. It also identifies limitations of the study and suggests directions for future research.
Schlüsselwörter (Keywords)
Key concepts explored in this thesis include trust transfer, sharing economy, online platforms, trust dimensions (e.g., competence, integrity, benevolence), research model, survey methodology, and empirical analysis. The study focuses on understanding how trust in one entity can be transferred to another in the context of sharing economy platforms and services.
- Citar trabajo
- Jingyi Zhang (Autor), 2017, Trust Transfer in Sharing Economy, Múnich, GRIN Verlag, https://www.grin.com/document/448604
