travel2change. Development Plan for micro tourism business


Term Paper, 2018

24 Pages, Grade: 1


Excerpt


Table of Contents

1. Introduction

2. Methodology

3. Current Situational Analysis
3.1. The Destination
3.2. Resources
3.3. Main Tourist Groups
3.4. Pull factors
3.5. Local Tourism Industry
3.6. Competitors
3.7. Main actors and Potential partners
3.8. Competition from other destinations
3.9. Products and services offered by the company
3.10. Distribution Channels
3.11. The company’s structure and number of employees
3.12. The company`s brand and image
3.13. Market Gaps

4. Development Plan
4.1. SWOT-Analysis
4.2. Development Goals and Company’s Vision
4.3. Smart Goals of travel2change
Broad Goal:
Specific:
Measurable:
Attainable:
Realistic:
Timely:
4.4. Modified Product
4.5. New Product
4.6. Target Group
4.7. Distribution and Marketing Channels
4.8. Further Requirements

5. Conclusion

Excerpt out of 24 pages

Details

Title
travel2change. Development Plan for micro tourism business
College
University of Dalarna
Grade
1
Author
Year
2018
Pages
24
Catalog Number
V449006
ISBN (eBook)
9783668844094
ISBN (Book)
9783668844100
Language
English
Keywords
Development Plan, micro tourism business, tourism, Business, Development, SWOT, Destination, Smart Goals, Hawaii, Tourism Industry, Market Gaps, Target Group
Quote paper
Stefan Pöll (Author), 2018, travel2change. Development Plan for micro tourism business, Munich, GRIN Verlag, https://www.grin.com/document/449006

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