Hawaii is a destination that is highly affected by mass tourism with almost 9 million visits in 2016 and therefore tourism is one of the main contributors to the local economy. One of the main Tourism resources in Hawaii is its unique Flora and Fauna. Unfortunately, the large number of tourists visiting Hawaii every year lead to more and more degradation of the environment. It is estimated that about 60 % of the animal and plant species are considered endangered. Furthermore, the relationship between the locals towards tourists is quite tense and a lot of Hawaiians have a negative attitude towards tourists. Reasons for that are that too many tourists can lead to the loss of sense of place, in other words, people feel alien in their own home. Furthermore, mass tourism leads to increased land and living prices and other financial pressures which the local people cannot afford anymore.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Methodology
- Current Situational Analysis
- The Destination
- Resources
- Main Tourist Groups
- Pull factors
- Local Tourism Industry
- Competitors
- Main actors and Potential partners
- Competition from other destinations
- Products and services offered by the company
- Distribution Channels
- The company's structure and number of employees
- The company's brand and image
- Market Gaps
- Development Plan
- SWOT-Analysis
- Development Goals and Company's Vision
- Smart Goals of travel2change
- Broad Goal
- Specific
- Measurable
- Attainable
- Realistic
- Timely
- Modified Product
- New Product
- Target Group
- Distribution and Marketing Channels
- Further Requirements
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines the development plan for the non-profit organization travel2change, which operates in the field of voluntourism in Hawaii. The study aims to analyze the current situation of the organization, identify its strengths and weaknesses, and propose a strategic plan to achieve its mission of promoting sustainable and meaningful travel experiences.
- The impact of mass tourism on Hawaii's environment and local communities
- The development of a strategic plan for a non-profit organization in the tourism sector
- The implementation of sustainable tourism practices through voluntourism initiatives
- The creation of a unique product offering for travel2change that caters to a specific target group
- The importance of marketing and distribution channels for a successful tourism business
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides background information on the impact of mass tourism on Hawaii and the mission of travel2change. It highlights the challenges and opportunities facing the organization. The methodology chapter outlines the research methods and theoretical approaches used in the study. The "Current Situational Analysis" section presents a comprehensive overview of the organization's environment, including its destination, resources, main tourist groups, competitors, and market gaps. The "Development Plan" chapter proposes a strategic roadmap for travel2change, including a SWOT analysis, development goals, SMART goals, and a modified product offering. The final chapter concludes the study with a summary of the key findings and recommendations for the organization.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this study are: mass tourism, sustainability, voluntourism, travel2change, strategic planning, SWOT analysis, SMART goals, product development, target group, marketing, distribution channels, Hawaii, local communities.
- Quote paper
- Stefan Pöll (Author), 2018, travel2change. Development Plan for micro tourism business, Munich, GRIN Verlag, https://www.grin.com/document/449006
