International online retailers face several unique challenges impacting the success of their performance. Due to globalization and the shrinking of limitations related to space, the competition in the international e-retail sector is growing. Raising customer expectations and the dynamism of digital innovations increase the pressure on online retailers on a regular basis. This study identifies the main factors driving export performance of international e-retailers. A theoretical analysis of previous studies related to this topic will help defining the capabilities that are necessary for the achievement of a competitive advantage in a foreign e-retail market. This will serve as the base for an empirical study with managers from e-retail companies operating in an international context in order to evaluate and deepen the results found in theory. A comparative analysis of theory and practice will conclude in managerial recommendations for e-retailers seeking to enter a new market in a discussion of the major results and limitations of the study.
Inhaltsverzeichnis (Table of Contents)
- Executive summary
- 1. Introduction
- 2. Theoretical Background
- 2.1. International E-Retail Performance
- 2.2. Competitive Advantages
- 2.3. Capabilities
- 2.4. The Relationship between Capabilities, Competitive Advantages and Export Performance
- 3. Empirical Study
- 3.1. Methodology and Data Collection
- 3.2. Data Analysis
- 4. Discussion of Findings
- 4.1. The Influence of Capabilities on Export Performance
- 4.2. Importance of a Combined Approach
- 4.3. The Importance of a Successful Online User Experience
- 4.4. Conclusion
- 5. Limitations and Future Research
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study investigates the key factors driving export performance in international online retail. The research aims to define the essential capabilities required for international e-retailers to achieve a competitive advantage in foreign markets. It focuses on the relationships between these capabilities, competitive advantages, and the success of e-retail export performance. The study employs a combination of theoretical analysis and empirical research, culminating in managerial recommendations for companies entering new international markets.
- International e-retail performance
- Competitive advantage in foreign markets
- Capabilities for e-retail success
- Relationship between capabilities, competitive advantage, and export performance
- Managerial recommendations for international e-retail expansion
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive summary: The global e-retail market is growing rapidly, leading to increased competition. The study focuses on the key success factors for international e-retailers, examining the relationship between capabilities, competitive advantages, and export performance.
- 1. Introduction: This chapter provides an overview of the dynamic e-retail sector and the challenges faced by international online retailers. It outlines the study's research question and the main concepts investigated, including capabilities, competitive advantages, and export performance.
- 2. Theoretical Background: This chapter provides a theoretical foundation for understanding the key factors driving export performance in international e-retail. It explores the concepts of international e-retail performance, competitive advantages, and capabilities in detail, drawing on existing literature to establish a framework for the study.
- 3. Empirical Study: This chapter details the methodology and data collection methods employed in the empirical study. It describes the data analysis techniques used to investigate the relationships between capabilities, competitive advantages, and export performance.
Schlüsselwörter (Keywords)
This research focuses on the critical factors driving the success of international e-retailers, specifically exploring the relationship between capabilities, competitive advantages, and export performance in a global context. Key concepts include: international e-retail, export performance, competitive advantage, capabilities, resources, and online user experience.
- Citar trabajo
- Lea Ribbeck (Autor), 2018, International e-retail performance and its success factors, Múnich, GRIN Verlag, https://www.grin.com/document/449031
