Basically, this report is about planning an incentive for 25 employees of a company situated in Edinburgh which wants to reward their employees for their good work and sales achievements.
The event will last one day and include a fine dining e xperience as well as an entertainment event afterwards. Furthermore, there is also an overnight stay included and because the incentive will take place at a weekend the company invites also the partners of the 25 employees which mean the maximum number of participants will not exceed 45 (plus the CEO and the manager of the sales department) because not each employee has a partner.
The event will take place in Perthshire, Central Scotland which is about an hour away from Edinburgh and easy to access. However, the company will hire a coach for the participants which is offered by the venue itself.
Massey (2000) states that “common sense is the most important quality for conference and incentive organisers” which should be considered by addressing the five W’s of event planning: Why the event is hold?
Therefore, there will be a closer look at several aspects such as the venue, the event programme, additional facilities, a cost analysis and the marketing of the event.
At the end of that paper there will be a justification of why the event planned is appropriate for the event selected.
Table of Content
0 Introduction
1 Venue
1.1 Location
1.2 Type of venue
2 Event programme
2.1 Day programme
2.2 Evening programme
2.3 Morning after programme
3 Additional facilities
4 Costing
5 Marketing
6 Conclusion
7 Appendixes
8 References
Project Objective and Thematic Focus
This report details the strategic planning of an incentive event for 25 sales employees of an Edinburgh-based company, aiming to reward high performance and boost staff motivation. The research explores the selection of an appropriate venue, the design of a comprehensive itinerary, and the financial requirements for hosting approximately 45-50 participants, including partners, at a premium location in Central Scotland.
- Site selection and the strategic importance of venue attributes
- Comprehensive event programming including educational and social elements
- Operational logistics and facility management for corporate incentives
- Budgeting, cost analysis, and allocation for high-end corporate rewards
Excerpt from the Book
1.1 Location
Basically, location is as important as the venue itself because there are several aspects such as accessibility, accommodation, transport or infrastructure which have to be considered by choosing the right one. For this event the location was limited to Central Scotland which consequently limits also the range of venues appropriate for this corporate event.
Due to the fact that “…location always makes a difference…” (Pemble 2000) Perthshire is chosen for this event because “it is a perfect recipe for innovative social and partner programmes and the most inspiring incentives; a rich blend of attributes that appeal to conference delegates and organisers alike - and makes Perthshire truly 'all of Scotland'.” (VisitScotland Perthshire 2005) Perthshire is also well known for its environmental qualities such as clear air, pure waters, and lush countryside contrasting with Highland magnificence which points out that “…diversity is also a selling point”.(Chester 1999)
Furthermore, this location is very accessible for the client because it is approximately just one hour from Edinburgh and easy to reach due to the good infrastructure provided in that region. Perthshire is the perfect location for an incentive to spoil the client’s employees.
Summary of Chapters
0 Introduction: This chapter introduces the core task of planning a corporate incentive event for sales staff, outlining the participants, objectives, and the "five W's" of event planning.
1 Venue: This section evaluates the importance of location and venue type, justifying the choice of the Gleneagles® Hotel in Perthshire based on its facilities and suitability for corporate incentives.
2 Event programme: This chapter details the comprehensive event itinerary, covering the daytime sessions, evening social functions, and the closing activities of the following morning.
3 Additional facilities: This part discusses the logistical benefits and potential risks of consolidating all services, such as catering and entertainment, under the management of a single venue provider.
4 Costing: This chapter provides a detailed breakdown of fixed and variable costs associated with hosting the incentive, including travel, accommodation, and external speakers.
5 Marketing: This section explains the internal communication strategy used to promote the incentive to employees and highlights the role of feedback in future event improvement.
6 Conclusion: This chapter summarizes the rationale behind the event plan, confirming that the selected venue and program structure effectively support the company's motivation goals.
7 Appendixes: This section includes supporting documentation, specifically the proposed dining menu and photographic examples of available event rooms.
8 References: This list provides a compilation of all academic journals and online resources cited throughout the report.
Key Words
Corporate Incentive, Event Management, Gleneagles Hotel, Sales Motivation, Perthshire, Venue Selection, Event Planning, Budgeting, Corporate Strategy, Employee Reward, Hospitality, Sales Department, Incentive Travel, Staff Retention, Performance Improvement
Frequently Asked Questions
What is the primary objective of this report?
The primary objective is to plan a high-quality, rewarding incentive event for a company's sales department to acknowledge their achievements and improve future performance.
What are the main thematic fields covered in this study?
The study covers venue selection, event programming, operational logistics, cost analysis, and the strategic use of incentives for employee motivation.
What is the central research question?
The work aims to answer how an effectively planned corporate incentive in an appropriate setting can enhance employee satisfaction and team cohesion within a sales department.
Which scientific method is utilized for this planning?
The report applies the "Five W's" of event planning framework and conducts a situational analysis of venue requirements against the company's specific needs and budget constraints.
What does the main body of the document address?
It covers the selection process of the location, the detailed breakdown of the event schedule, the management of catering and entertainment, and the financial estimation of total event costs.
What are the defining keywords of this publication?
Key terms include Corporate Incentive, Event Management, Venue Selection, Staff Motivation, and Hospitality Management.
Why was the Gleneagles® Hotel selected for this event?
It was chosen because it is a Five Red Star resort that offers a "little bit different" experience, high-quality catering, diverse accommodation, and appropriate conference facilities all on one site.
How are the costs structured for the event?
The costs are divided into fixed costs (e.g., coach hire, guest speaker) and variable costs (e.g., meals, accommodation), totaling approximately £17,949.50 for the entire incentive.
- Quote paper
- Marieluise Bruch (Author), 2005, Planning an Incentive at Gleneagles Hotel, Munich, GRIN Verlag, https://www.grin.com/document/45089
