Basically, this report is about planning an incentive for 25 employees of a company situated in Edinburgh which wants to reward their employees for their good work and sales achievements.
The event will last one day and include a fine dining e xperience as well as an entertainment event afterwards. Furthermore, there is also an overnight stay included and because the incentive will take place at a weekend the company invites also the partners of the 25 employees which mean the maximum number of participants will not exceed 45 (plus the CEO and the manager of the sales department) because not each employee has a partner.
The event will take place in Perthshire, Central Scotland which is about an hour away from Edinburgh and easy to access. However, the company will hire a coach for the participants which is offered by the venue itself.
Massey (2000) states that “common sense is the most important quality for conference and incentive organisers” which should be considered by addressing the five W’s of event planning: Why the event is hold?
Therefore, there will be a closer look at several aspects such as the venue, the event programme, additional facilities, a cost analysis and the marketing of the event.
At the end of that paper there will be a justification of why the event planned is appropriate for the event selected.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Venue
- Location
- Type of venue
- Event programme
- Day programme
- Evening programme
- Morning after programme
- Additional facilities
- Costing
- Marketing
- Conclusion
- Appendixes
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report details the planning of an incentive event for 25 employees of a company based in Edinburgh. The event aims to reward employees for their achievements and includes a fine dining experience, entertainment, and an overnight stay. The report explores key aspects of event planning such as venue selection, programme development, additional facilities, cost analysis, and marketing.
- Importance of venue selection and location.
- Designing a comprehensive event programme.
- The role of additional facilities in enhancing the event experience.
- Costing and budgeting for the event.
- Marketing strategies for promoting the incentive event.
Zusammenfassung der Kapitel (Chapter Summaries)
The "Introduction" chapter outlines the purpose and scope of the report, which is to plan an incentive event for 25 employees and their partners. The "Venue" chapter discusses the importance of location and venue selection, highlighting the chosen location of Perthshire and the advantages it offers. The "Event programme" chapter details the planned schedule of activities, including a day programme, evening programme, and a morning after programme. The "Additional facilities" chapter explores various facilities and amenities available at the chosen venue. The "Costing" chapter provides an analysis of the estimated costs associated with the event. Lastly, the "Marketing" chapter discusses strategies for promoting the incentive event to the employees.
Schlüsselwörter (Keywords)
Key concepts explored in this report include incentive event planning, venue selection, event programme development, location analysis, cost estimation, marketing strategies, and event management best practices. The report also incorporates references to relevant industry experts and publications.
- Citation du texte
- Marieluise Bruch (Auteur), 2005, Planning an Incentive at Gleneagles Hotel, Munich, GRIN Verlag, https://www.grin.com/document/45089
