Resumen o Introducción
Rising turbulence in the economic environment of organisations in a globalised world enhances the discussion of whether strategic planners should be involved in the strategic decision-making process of organisations. This essay outlines the importance of strategic planners all the more in times of great uncertainty, although there is a number of advantages and disadvantages. In terms of advantages, for example, it helps the management of an organisation by finding emergent strategies, by fostering creativity and by providing a coordination and communication tool. However, in terms of disadvantages, it can stifle flexibility and creativity, and it is questioned whether planning can actually be undertaken when the future is uncertain. Firstly, this essay defines a number of key terms, then critically discusses the advantages and disadvantages of involving strategic planners in strategic decisions in an uncertain environment, before it finally draws the main challenges and benefits together in a conclusion.
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- Leander Ross (Autor), 2018, Strategic Management. Are Strategic Planners Still Essential?, Múnich, GRIN Verlag, https://www.grin.com/document/451165
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