Resumen o Introducción
H&M is a global Swedish fashion and design apparel retailer founded in 1947. It’s one of the world’s leading fashion companies reaching customers across the globe with over 4’800 stores worldwide and a strong online presence. It features nine clearly defined brands which ensure that H&M satisfies various customer needs and segments around the world. H&M’s overall strategy for growth is to expend their network of physical stores – especially in emerging markets – as well as web shops in order to enhance their customer’s seamless shopping experience through modern technology, digital innovation and social media platforms.
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- Carole G. (Autor), 2018, H&M Scandal. "Coolest Monkey in the Jungle" advertisement (Bad Strategy), Múnich, GRIN Verlag, https://www.grin.com/document/453229
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