The aim of this case study is to identify impacts and challenges of an omni-channel business model on the retail supply chain. Based on this, recommendations and possible solutions will be presented which the retail should adapt along its supply chain in order to respond to the identified challenges.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Issue Statement
- Goal and Approach
- Case Description
- Omni-Channel and Omni-Channel Services
- Traditional Supply Chain versus Omni-Channel Supply Chain
- Impacts and Challenges on the Omni-Channel Supply Chain
- Solution Approach
- Conclusion and Critical Reflection
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study aims to explore the impacts and challenges of omni-channel retailing on the supply chain. It investigates how the increasing adoption of digital technologies and customer expectations for seamless experiences across channels affect traditional supply chain models.
- The evolution of customer behavior in the digital age
- The shift from traditional retail to omni-channel strategies
- The challenges and opportunities presented by omni-channel retailing for supply chains
- The impact of digital technologies on customer interactions and supply chain operations
- Strategies for optimizing supply chain processes in an omni-channel environment
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the case study by highlighting the changing landscape of retail and the increasing demand for seamless customer experiences across channels. The issue statement outlines the challenges faced by companies in providing a consistent experience across all channels, while the goal and approach of the study are presented.
- Case Description: This chapter provides a detailed overview of omni-channel retailing and its impact on supply chain operations. It contrasts the traditional supply chain model with the omni-channel approach, outlining the key differences and challenges associated with each. The chapter also explores the specific impacts and challenges of omni-channel retailing on the supply chain, such as increased complexity, inventory management, and logistics considerations.
- Solution Approach: This chapter focuses on the solution strategies for addressing the challenges identified in the previous chapters. It outlines potential approaches to optimize supply chain operations in an omni-channel environment, such as implementing distributed order management systems, utilizing data analytics, and leveraging advanced technologies like RFID and NFC.
Schlüsselwörter (Keywords)
The key focus topics of this case study are omni-channel retailing, supply chain management, digital transformation, customer experience, and technological advancements. These topics are explored through the lens of case studies, real-world examples, and research findings, demonstrating the growing importance of embracing omni-channel strategies in today's digital landscape.
- Citation du texte
- Cindy Schröder (Auteur), 2017, Omni-channel Retailing. Impacts and challenges on the supply chain, Munich, GRIN Verlag, https://www.grin.com/document/454110
