Extrait
Table of Contents
Table of Contents
Table of Abbreviations
List of Illustrations
List of Tables
1 Introduction
1.1 Issue Statement
1.2 Goal and Approach
2 Case Description
2.1 Omni-Channel and Omni-Channel Services
2.2 Traditional Supply Chain versus Omni-Channel Supply Chain
2.3 Impacts and Challenges on the Omni-Channel Supply Chain
3 Solution Approach
4 Conclusion and Critical Reflection
Bibliography
Appendix
Appendix A: Example of an Omni-Channel Customer Experience
Appendix B: Gartner Analytic Ascendancy Model
Appendix C: Solution Table
Table of Abbreviations
Abbildung in dieser Leseprobe nicht enthalten
List of Illustrations
Figure 1: Different Channel Strategies
Figure 2: Traditional Supply Chain
Figure 3: Omni-Channel Supply Chain
Figure 4: Distributed Order Management
List of Tables
Abbildung in dieser Leseprobe nicht enthalten
- Citation du texte
- Cindy Schröder (Auteur), 2017, Omni-channel Retailing. Impacts and challenges on the supply chain, Munich, GRIN Verlag, https://www.grin.com/document/454110
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