This study investigates the type of relationship that exists between internal organizational communication and internal organizational structure and the potential effect they might have on the employees’ level of organizational communication satisfaction in two Moroccan institutions of higher education.
Data for the present study are collected from 76 employees who successfully completed the instruments. A mixed-method case study design is used for the collection, the analysis, and the interpretation of data with concurrent triangulation methodology as a research strategy. The quantitative and the qualitative data gathered are described and analyzed using descriptive as well as inferential statistics. The findings indicate that there is a strong negative relationship between internal organizational communication and internal organizational structure.
The majority of the respondents are satisfied with communication within the case organizations and use a mixture of formal and informal internal organizational communication as well as an ambidextrous internal organizational structure. The results show that there are also statistical differences among the employees’ level of organizational communication satisfaction based on various demographic variables.
An organization’s image is especially critical to its internal audience because employees’ perception of the organization influences their morale, productivity, goal execution, and overall satisfaction. Therefore, organizational leaders must evaluate the most effective ways to ensure that employees have a positive perception of the organization and how they are satisfied with the IOC within the organization. Here comes into play the salience of organization communication satisfaction (henceforth OCS). This can be quite challenging since peoples’ perceptions are influenced by a wide range of factors and personal attributes as researchers have found that internal organizational structure (henceforth IOS), leadership style, decision-making processes, and relationships significantly influence employees’ level of OCS in an organization as well as its effectiveness.
Inhaltsverzeichnis (Table of Contents)
- General Introduction
- A. Statement of the Problem
- B. Research Questions and Hypotheses
- C. Methodology
- D. Rationale
- E. Objectives
- F. Organization
- 1. Review of the Literature
- 1.1 Organizational Communication
- 1.2 Organizational Communication Approaches
- 1.2.1 Founding Approaches
- 1.2.1.1 Classical Approaches
- 1.2.1.2 Human Relations Approaches
- 1.2.1.3 Human Resources Approaches
- 1.2.2 Contemporary Approaches
- 1.2.2.1 Systems Approaches
- 1.2.2.2 Cultural Approaches
- 1.2.2.3 Critical Approaches
- 1.3 Summary
- 1.4 Internal Organizational Communication, Internal Organizational Structure and Organizational Communication Satisfaction
- 1.4.1 Internal Organizational Communication
- 1.4.1.1 Importance of Internal Organizational Communication
- 1.4.1.2 Dimensions of Internal Organizational Communication
- 1.4.2 Internal Organizational Structure
- 1.4.2.1 Internal Organizational Structure Types
- 1.4.2.2 Dimensions of Internal Organizational Structure
- 1.4.3 Internal Organizational Communication and Internal Organizational Structure
- 1.4.4 Organizational Communication Satisfaction
- 1.4.4.1 Organizational Communication Satisfaction and Internal Organizational Communication
- 1.4.4.2 Organizational Communication Satisfaction and Internal Organizational Structure
- 1.5 Summary
- 2. Methodology
- 2.1 Research Questions and Hypotheses
- 2.2 Research Design
- 2.3 Research Variables
- 2.4 Case Study Setting
- 2.5 Sample and Sampling Procedure
- 2.6 Research Instruments
- 2.6.1 Questionnaire
- 2.6.1.1 Demographic Questionnaire
- 2.6.1.2 Internal Organizational Communication Questionnaire
- 2.6.1.3 Internal Organizational Structure Questionnaire
- 2.6.1.4 Organizational Communication Satisfaction Questionnaire
- 2.6.2 Semi-Structured Interview
- 2.6.3 Translation of the Instruments
- 2.7 Data Collection Procedure
- 2.8 Data Analysis Tools
- 2.9 Pilot Study
- 2.10 Validity and Reliability Issues
- 2.10.1 Reliability
- 2.10.2 Validity
- 2.10.2.1 Content Validity
- 2.10.2.2 Construct Validity
- 2.10.2.3 Internal Validity
- 2.10.2.4 External Validity
- 2.11 Summary
- 3. Data Description and Analysis
- 3.1 Findings of the Questionnaire
- 3.1.1 Exploratory Factor Analysis and Internal Reliability of the Questionnaire
- 3.1.2 Findings of the Demographics Questionnaire
- 3.1.3 Findings of the IOC Questionnaire
- 3.1.3.1 Reliability of the IOC Questionnaire
- 3.1.3.2 Comparison of the Two Organizations on IOC
- 3.1.4 Findings of the IOS Questionnaire
- 3.1.4.1 Reliability of the IOS Questionnaire
- 3.1.4.2 Comparison of the Two Organizations on IOS
- 3.1.5 Findings of the OCS Questionnaire
- 3.1.5.1 Reliability of the OCS Questionnaire
- 3.1.5.2 Comparison of the two Organizations on OCS
- 3.2 Research Hypothesis One: IOC Relationship with IOS
- 3.3 Research Hypothesis Two: IOC Impact on OCS
- 3.4 Research Hypothesis Three: IOS Impact on OCS
- 3.5 Research Hypothesis Four: OCS and Demographic Variables
- 3.5.1 The Gender Factor
- 3.5.2 The Supervisory Responsibility Factor
- 3.5.3 The Tenure factor
- 3.5.4 The Age Factor
- 3.5.5 The Diploma Factor
- 3.5.6 The Service Factor
- 3.6 Summary of the Quantitative Findings
- 3.7 Findings of the Semi-structured Interview
- 3.7.1 Findings of the Demographics Section
- 3.7.2 Patterns and Themes in the Semi-Structured Interview
- 3.7.2.1 Relationship between IOC and IOS
- 3.7.2.1.1 IOC and Centralization
- 3.7.2.1.2 IOC and Stratification
- 3.7.2.1.3 IOC and Formalization
- 3.7.2.1.4 IOC and Complexity
- 3.7.2.2 Relationship between IOC and Employees' Level of OCS
- 3.7.2.3 Relationship between IOS and Employees' Level of OCS
- 3.7.2.3.1 OCS and Centralization
- 3.7.2.3.2 OCS and Stratification
- 3.7.2.3.3 OCS and Formalization
- 3.7.2.3.4 OCS and Complexity
- 3.7.2.4 Relationship between Demographic Variables and Employees' Level of OCS
- 3.8 Summary of the Qualitative Findings
- 3.9 Summary
- 4. Discussion, Interpretation and Implications
- 4.1 Discussion and Interpretation of the Results
- 4.1.1 IOS Dimensions and IOC Dimensions Relationship
- 4.1.1.1 IOC Components: Formal IOC and Informal IOC
- 4.1.1.2 IOS Components: Centralization, Formalization, Stratification and Complexity
- 4.1.1.3 IOC Composites and IOS Composites Relationship
- 4.1.1.4 Overall IOC and Overall IOS
- 4.1.2 Relationship between IOC and Employees' Level of OCS
- 4.1.2.1 OCS Dimensions
- 4.1.2.2 IOC Composites and OCS Composites Association
- 4.1.3 Relationship between IOS and Employees' Level of OCS
- 4.1.4 Predictive Link between Demographic Variables and Employees' Level of OCS
- 4.1.4.1 OCS Differences According to Gender
- 4.1.4.2 OCS Differences Based on Employees' Supervisory Responsibilities
- 4.1.4.3 OCS Differences Based on Employees' Tenure
- 4.1.4.4 OCS Differences Based on Employees' Age
- 4.1.4.5 OCS Differences Based on Employees' Diploma
- 4.1.4.6 OCS Differences Based on Employees' Service
- 4.2 Implications
- 4.3 Summary
- Impact of Internal Organizational Communication on Organizational Communication Satisfaction
- Influence of Internal Organizational Structure on Organizational Communication Satisfaction
- The Role of Internal Organizational Communication and Internal Organizational Structure in Shaping Employee Satisfaction with Communication in the Workplace
- Exploration of the Relationship Between Internal Organizational Communication and Internal Organizational Structure
- Examination of the Impact of Demographic Variables on Organizational Communication Satisfaction
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to understand the relationships between internal organizational communication, internal organizational structure, and organizational communication satisfaction. By employing quantitative and qualitative methods, this study investigates the connections between these crucial elements within organizations and their impact on employee satisfaction with communication within the workplace.Zusammenfassung der Kapitel (Chapter Summaries)
The initial chapter introduces the research problem, outlining the research questions and hypotheses guiding the study. It delves into the methodology employed, rationale behind the research, objectives, and the organization of the paper. Chapter 1 extensively reviews relevant literature on organizational communication, exploring various approaches and the significance of internal communication. The chapter examines dimensions of internal communication, internal organizational structure, and the impact of both on organizational communication satisfaction. Chapter 2 outlines the research methodology, including details on the research design, variables, case study setting, sample selection, data collection procedures, and data analysis tools. The chapter also discusses the validity and reliability of the research instruments. Chapter 3 delves into the data description and analysis, presenting findings from the questionnaire and semi-structured interviews conducted. The chapter examines the relationships between internal organizational communication, internal organizational structure, and organizational communication satisfaction, exploring the influence of demographic variables on employee communication satisfaction.Schlüsselwörter (Keywords)
This study focuses on internal organizational communication, internal organizational structure, organizational communication satisfaction, employee communication satisfaction, research methodology, quantitative and qualitative data analysis, demographic variables, and the influence of organizational structures on employee communication satisfaction.- Citation du texte
- Bani Koumachi (Auteur), 2015, Internal organizational communication and structure. How do they effect employees?, Munich, GRIN Verlag, https://www.grin.com/document/458862