Climate changes and associated impacts make people think about changing their traditional consumption patterns and go for purchasing green products to make this earth livable for the future generation. The study aimed at verifying the factors determining green purchase decision of energy saving light users of Barishal city. A total of 200 (two hundred) respondents participated in the study who are only from Barishal city and use energy-saving lights. In this study, the author employed the judgmental sampling technique to collect responses from the participants through a self-administered questionnaire. Structural equation modeling was employed to analyze the empirical data and test the proposed hypotheses of the study via AMOS 23. The findings of the study revealed that perceived benefits (.41) have the most significant effect towards green purchase decision of energy saving light users in Barishal city. Marketing factors (.18) and environmental knowledge (.15) have also significant effect towards green purchase decision of energy saving light users. In this study, peer groups are considered as insignificant determinants for the consumers of energy saving lights. Marketing factors (.21) have a significant effect on environmental knowledge which is the mediating variable in the study. This paper will help marketers formulate effective strategies based on these results to reach target markets and contribute to the sustainable environment.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Acknowledgment
- List of Abbreviations
- List of Tables
- List of Figures
- APPENDICES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research investigates the factors influencing green purchase decisions among energy-saving light users in Barishal City. The study aims to understand the impact of various factors, including perceived benefits, marketing strategies, environmental knowledge, and peer group influence, on consumers' choices.
- Consumer behavior towards green products
- Factors influencing green purchase decisions
- Impact of marketing factors on environmental awareness
- Role of perceived benefits in promoting green consumption
- The influence of peer groups on green purchase decisions
Zusammenfassung der Kapitel (Chapter Summaries)
The research paper examines the factors influencing green purchase decisions of energy-saving light users in Barishal City. The study utilizes a judgmental sampling technique and collects data through a self-administered questionnaire. The collected data is then analyzed using structural equation modeling to test the proposed hypotheses.
Schlüsselwörter (Keywords)
The key terms and concepts explored in the research include climate change, green purchase decisions, judgmental sampling, structural equation modeling, sustainable environment, perceived benefits, marketing factors, environmental knowledge, and peer group influence.
- Quote paper
- Shahinur Rahman (Author), Imran Hossain (Author), 2018, Factors Affecting Green Purchase Decision of Consumers. A Study on Energy Saving Light Users of Barishal City, Munich, GRIN Verlag, https://www.grin.com/document/459030
