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Factors for Marketing Excellence

On the Marketing of the Brand "Nespresso"


Seminar Paper, 2018

16 Pages, Grade: 1,3


Excerpt


Table of contents

List of figures

1 Introduction

2 Nespresso
2.1 Overview
2.2 Product

3 Customer Loyalty Management
3.1 Reference object
3.2 Customer segmentation and target groups
3.3 Loyalty instruments
3.4 Targeted partnerships

4 Customer experience and service experience

5 Conclusion and future outlook

6 Table of literature

Excerpt out of 16 pages

Details

Title
Factors for Marketing Excellence
Subtitle
On the Marketing of the Brand "Nespresso"
College
University of Applied Sciences Kempten
Grade
1,3
Author
Year
2018
Pages
16
Catalog Number
V459408
ISBN (eBook)
9783668904880
ISBN (Book)
9783668904897
Language
English
Keywords
factors, marketing, excellence, brand, nespresso
Quote paper
Andreas Mederer (Author), 2018, Factors for Marketing Excellence, Munich, GRIN Verlag, https://www.grin.com/document/459408

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