Extracto
Table of contents
List of figures
1 Introduction
2 Nespresso
2.1 Overview
2.2 Product
3 Customer Loyalty Management
3.1 Reference object
3.2 Customer segmentation and target groups
3.3 Loyalty instruments
3.4 Targeted partnerships
4 Customer experience and service experience
5 Conclusion and future outlook
6 Table of literature
Final del extracto de 16 páginas
- Citar trabajo
- Andreas Mederer (Autor), 2018, Factors for Marketing Excellence, Múnich, GRIN Verlag, https://www.grin.com/document/459408
Textos similares
Así es como funciona
✕
Extracto de
16
Páginas
Comentarios