Starting point for the analysis of the case study conducted in this paper is Beauchamp’s managing director Julian Mansfield’s threat to leave the company. Mansfield, who had been identified as key success factor for the continued high operational performance of the newly acquired company within the Synergon Capital group, is alienated and offended by the way the integration process is handled by Synergon. His counterpart at Synergon, Nick Cunningham, needs to figure out how to manage the integration of the two companies in a way that keeps vital resources on board and preserves the value-defining characteristics of Beauchamp in the process of integration. This paper analyses the main issues and underlying problems that jeopardize the successful integration and provides alternatives that might help the protagonist of the case study turn the situation around.
Contents
I. LIST OF TABLES
II. LIST OF FIGURES
1. Introduction
2. Case Study Analysis
2.1. Profile: Synergon Capital
2.2. Profile: Beauchamp, Becker & Company
2.3. Articulated Objectives
2.4. Course of Events
2.5. Key Issues Identified
2.5.1. Issue 1: Unchanged Integration Strategy
2.5.2. Issue 2: Ignorance of Differences in Organizational Culture
2.5.3. Issue 3: Failure to Communicate
2.5.4. Issue 4: Absence of Change Management
2.5.5. Issue 5: Lack of a Vision
2.6. Diagnosis of the Problem
3. Recommended Actions
3.1. Immediate Actions
3.1.1. Appoint a Change Leader
3.1.2. Stop Integration Activities & Re-Enable Beauchamp
3.2. Short-term Measures
3.2.1. Perform Cultural Due Diligence
3.2.2. Develop a Vision
3.2.3. Adjust the Integration Strategy
4. Conclusion and Further Recommendations
List of References
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