In the late 1930s, Alex Osborn was fed up to the back teeth. In the advertising agency BDO, of which he was among the co-founders, there were dozens of meetings which were anything but inspiring; they lasted too long, they were tiring and they also inhibited any kind of creativity. Osborn was aware of these flaws and recalled the 400-year-old Indian method - Prai Barshana – and improved upon it. He named this new technique after this Indian method: "using the brain to storm a problem". Today, brainstorming is one of the most popular methods of idea generating and it is helpful in aiding creativity in business. Through spontaneous expressions within a group, without judgement or critiquing, a large number of ideas are generated and developed in order to solve a specific problem.
Inhaltsverzeichnis (Table of Contents)
- Brainstorming - A How-To Strategy Guide
- What is Brainstorming?
- Procedure
- Before the brainstorming session
- During the brainstorming session
- After the brainstorming session
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document presents a practical strategy guide for brainstorming, a widely used technique for generating innovative ideas in various business contexts. It aims to outline the procedure of brainstorming, from preparation to implementation, with specific focus on optimizing effectiveness and maximizing creativity.
- Preparation and Session Management
- Idea Generation and Quantity over Quality
- Collaboration and Building upon Ideas
- Post-Session Analysis and Implementation
- Effective Brainstorming Techniques
Zusammenfassung der Kapitel (Chapter Summaries)
- Brainstorming - A How-To Strategy Guide
- What is Brainstorming?
- Procedure
- Before the brainstorming session
- During the brainstorming session
- After the brainstorming session
This section introduces the concept of brainstorming, its origins, and its practical applications in business settings. It highlights its role in promoting creativity and generating a diverse range of solutions through group collaboration.
This part emphasizes the importance of careful preparation before a brainstorming session. It outlines key steps such as assembling a diverse group, defining the problem clearly, and preparing illustrative materials. It also stresses the role of the session chairperson and the need for clear communication of objectives to participants.
This section focuses on the core principles of the brainstorming process. It emphasizes the importance of generating a large quantity of ideas, suspending judgment, and building upon each other's suggestions. It also highlights the need for a positive and encouraging atmosphere that allows participants to freely express their ideas.
This part emphasizes the post-session analysis and implementation phases. It outlines steps such as documenting all ideas, evaluating their feasibility, and prioritizing the most promising ones for further development and implementation.
Schlüsselwörter (Keywords)
The text focuses on brainstorming as a key strategy for generating creative solutions. It delves into the procedures of brainstorming, emphasizing preparation, collaboration, idea generation, and implementation. Specific keywords include: idea generation, creativity, group collaboration, problem solving, session management, post-session analysis, and implementation.
- Citation du texte
- Anonym (Auteur), 2016, Brainstorming. A How-To Strategy Guide, Munich, GRIN Verlag, https://www.grin.com/document/461350
