This work is aiming to give an exemplary communication Plan for a prominent company in the British hospitality and tourism sector.
Hospitality and tourism sector is a constant sector on the issue of customer service, satisfaction, and incorporation of gifts vouchers as a way of attracting a larger pool of clients. Healthcare facilities are now advancing regarding incorporating hospitality and improvement of service in their approaches.
Adriatic Healing Ltd a UK based company which focuses in connecting patients from different regions in the United Kingdom to high-quality health care professionals, private clinics, and offering them at range of selective private medical services is now focusing on improving its services to deal with the competitive prices in the region.
There are various issues that Adriatic Healing Ltd company improve to establish an integrated marketing communication, align the target population, advertising approaches, chose suitable marketing objectives, promote an excellent relationship with customers, develop a better product position and aligning market-driven plans to promote outstanding service improvement awareness.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Situation Overview
- Target audience
- Organization Marketing Objectives
- Marketing Communication Objectives
- Marketing Communication Strategy
- Logo
- Enhancing an Integrated Personal Selling Communication Plan
- Using Customer Service Promotion
- Social Media Marketing
- Enhancing Message Content
- Non-Personal Communication Channels to be Used
- Brand Positioning
- Increasing Awareness
- Change Attitudes
- Stimulates 'Trial Purchase' Approach
- Relationship Building and Ways of Reaching to Clients
- Marketing Objectives
- Brand Positioning
- Relationship Building
- Blogging
- Sponsoring Corporate Social Responsibility and Corporate Events
- Implementation
- Evaluation
- Conclusion
- References
- Improving service quality and patient experience
- Building relationships with potential clients
- Promoting Adriatic Healing Ltd as a provider of high-quality, accessible healthcare
- Integrating marketing communications across various channels
- Leveraging the unique combination of healthcare and tourism to attract a broader audience
- Introduction: This chapter introduces Adriatic Healing Ltd, a UK-based company connecting patients to private healthcare professionals and offering a range of services. It highlights the competitive nature of the healthcare industry and Adriatic Healing Ltd's goal of improving service quality to attract a wider clientele.
- Situation Overview: This chapter focuses on Adriatic Healing Ltd's current position and its desire to expand its medical approach by providing better solutions, promoting private nursing, and incorporating diverse treatment options. It emphasizes the importance of delivering an enhanced personal service and catering to individual patient needs.
- Target Audience: This chapter identifies the target audience, which includes patients in the UK seeking improved healthcare services. The plan aims to reach this audience by incorporating tourism aspects, showcasing Croatia's beauty, culture, and historical significance.
- Organization Marketing Objectives: This chapter outlines Adriatic Healing Ltd's primary marketing objectives, which focus on improving service quality, promoting accessibility, incorporating tourism experiences, and enhancing the overall patient experience.
- Marketing Communication Objectives: This chapter focuses on Adriatic Healing Ltd's communication objectives, which are centered on conveying the company's commitment to delivering personalized healthcare experiences that enhance the overall well-being of their clients.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This integrated marketing communication plan outlines Adriatic Healing Ltd's strategies for improving their service delivery, attracting new clients, and promoting their unique offering of healthcare services combined with Croatian tourism.
Zusammenfassung der Kapitel (Chapter Summaries)
Schlüsselwörter (Keywords)
Key concepts and topics within the integrated marketing communication plan include: healthcare, tourism, patient satisfaction, service quality, relationship building, marketing communications, brand positioning, accessibility, and Croatia.
- Citation du texte
- Bethany Hopens (Auteur), 2019, The British Hospitality and Tourism Sector. An Exemplary Integrated Marketing Communication Plan, Munich, GRIN Verlag, https://www.grin.com/document/464207
