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A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget

Name: A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget
Price: 17.95 EUR
Availability: InStock
Author: AB Legal Management Yasmeen Muyano
ISBN: 978-3-668-94717-7

Research Paper (undergraduate), 2019

29 Pages, Grade: 1.00

AB Legal Management Yasmeen Muyano (Author)

Excerpt

I. Executive Summary

II. Market Background
2.1 Standing in the Mind
2.3 Standing in the Market
2.3.1 The Competition

III. SWOT ANALYSIS (KITKAT)
3.1 STRENGTHS
3.2 WEAKNESS
3.3 OPPORTUNITIES
3.4 THREATS

IV. OBJECTIVES
4.1 MARKETING OBJECTIVE
4.1.1 3-Yr Sales Forecast
4.1.2 Market Share Target
4.2 COMMUNICATION OBJECTIVE
4.3 TARGET MARKET

V. STRATEGIC FORMULATION
5.1 SEGMENTATION
5.2 POSITIONING
5.2.1 POINT OF DIFFERENCE (POD)
5.2.2 Point of Parity (POP)
5.3 MARKETING MIX
5.3.1 Product
5.3.2 Price
5.3.3 Promotion
5.3.4 Place

VI. Creative Execution
6.1 Collaterals/Print Ads
6.2 TV Ads/Radio/Sales Promo

VII. Expense Budget

i. References

ii. APPENDIX

Excerpt out of 29 pages

Details

Title: A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget
College: University of Santo Tomas (Faculty of Arts and Letters)
Course: Legal Management
Grade: 1.00
Author: AB Legal Management Yasmeen Muyano (Author)
Year: 2019
Pages: 29
Catalog Number: V477614
ISBN (eBook): 9783668947160
ISBN (Book): 9783668947177
Language: English
Keywords: Marketing

Quote paper: AB Legal Management Yasmeen Muyano (Author), 2019, A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget, Munich, GRIN Verlag, https://www.grin.com/document/477614

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