Extracto
Table of Contents
I. Executive Summary
II. Market Background
2.1 Standing in the Mind
2.3 Standing in the Market
2.3.1 The Competition
III. SWOT ANALYSIS (KITKAT)
3.1 STRENGTHS
3.2 WEAKNESS
3.3 OPPORTUNITIES
3.4 THREATS
IV. OBJECTIVES
4.1 MARKETING OBJECTIVE
4.1.1 3-Yr Sales Forecast
4.1.2 Market Share Target
4.2 COMMUNICATION OBJECTIVE
4.3 TARGET MARKET
V. STRATEGIC FORMULATION
5.1 SEGMENTATION
5.2 POSITIONING
5.2.1 POINT OF DIFFERENCE (POD)
5.2.2 Point of Parity (POP)
5.3 MARKETING MIX
5.3.1 Product
5.3.2 Price
5.3.3 Promotion
5.3.4 Place
VI. Creative Execution
6.1 Collaterals/Print Ads
6.2 TV Ads/Radio/Sales Promo
VII. Expense Budget
i. References
ii. APPENDIX
Final del extracto de 29 páginas
- Citar trabajo
- AB Legal Management Yasmeen Muyano (Autor), 2019, A KitKat Market Research. SWOT-Analysis, Objectives, Strategic Formulation, Creative Execution and Expense Budget, Múnich, GRIN Verlag, https://www.grin.com/document/477614
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