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SME Entry Modes in North American Markets

Name: SME Entry Modes in North American Markets
Price: 18.95 EUR
Availability: InStock
Author: Kristina Gribanov
ISBN: 978-3-668-96894-3

Term Paper, 2015

24 Pages, Grade: 1.3

Kristina Gribanov (Author)

Excerpt

Outline

II. List of figures and tables

III. List of abbreviations

1 Introduction
1.1 Research problem
1.2 Course of investigation

2 Internationalisation of SMEs
2.1 Characteristics of SMEs
2.2 Internationalisation of SMEs
2.2.1 Characteristics of internationalisation
2.2.2 Motives and goals of internationalisation
2.2.3 Possible risks and barriers of internationalisation
2.3 Entry modes
2.3.1 Characteristics of entry modes
2.3.2 Non-equity entry modes
2.3.3 Equity entry modes

3 North American markets
3.1 Choice of market and location
3.2 Characteristics of North American markets and NAFTA
3.3 United States of America

4 Entry modes for SMEs in the US market
4.1 Benefits and barriers of the US market
4.2 Advantages and disadvantages of SMEs entry modes in the US market

5 Conclusion
5.1 Summary
5.2 Critical acclaim
5.3 Outlook

IV. Glossary

V. List of references

Excerpt out of 24 pages

Details

Title: SME Entry Modes in North American Markets
College: Hamburg University of Applied Sciences
Grade: 1.3
Author: Kristina Gribanov (Author)
Year: 2015
Pages: 24
Catalog Number: V489340
ISBN (eBook): 9783668968936
ISBN (Book): 9783668968943
Language: English
Keywords: small and medium-sized enterprises, globalisation, international trade, US, SME

Quote paper: Kristina Gribanov (Author), 2015, SME Entry Modes in North American Markets, Munich, GRIN Verlag, https://www.grin.com/document/489340

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