The study examines the uses and impact of traditional communication as effective tool for creating health awareness in Abak rural region. The study is predicated on the research problem that the Western modern mass media which have dominated the landscape of Abak rural region have not been very effective in mobilising the grassroots who are mostly rural, poor and illiterate for development. Adopting the survey research method using primary and secondary data sources a sample size of 175 drawn from Abak, were selected for the study. Simple percentages, tables, frequencies and charts were used to analyse the data. The findings shows that traditional communication is useful and effective for creating health awareness; traditional communication or media tools exist for creating health awareness; traditional communication media can be strategically used to reach the rural populace; there are significant hindrances to effective utilization of traditional communication media; and there are policies and projects that boost the use and impact of tradition communication. The recommendations are effective needs assessment, effective use of traditional communication media to reach the grassroots given their low literacy level, for adequate awareness, sensitisation and mobilisation for development, proper funding of traditional communication to preserve cultural values and heritage, greater involvement of traditional institutions and persons for effective creating health awareness.
Table of Contents
- INTRODUCTION
- STATEMENT OF THE PROBLEM
- OBJECTIVES OF THE STUDY
- RESEARCH QUESTIONS
- SIGNIFICANCE OF THE STUDY
- LITERATURE REVIEW
- WHAT IS TRADITIONAL COMMUNICATION AND ITS MEDIA
- TAXONOMY OF TRADITIONAL MEDIA SYSTEMS
- THE INTERACTIVE POWER OF LOCAL AND TRADITIONAL COMMUNICATION
- THEORETICAL FRAMEWORK
- RESEARCH METHODOLOGY
- DATA PRESENTATION AND ANALYSIS
- SUMMARY OF FINDINGS
- CONCLUSION
- RECOMMENDATIONS
Objectives and Key Themes
This study aims to determine the effectiveness of traditional communication in raising health awareness within the Abak rural region, particularly focusing on its ability to reach the largely rural, poor, and illiterate population. The study investigates the strategic use of traditional media for health communication, identifies existing tools, explores obstacles to its effective utilization, and examines policies supporting its use.
- Effectiveness of traditional communication in health awareness campaigns.
- Accessibility and reach of traditional media within rural communities.
- Challenges and hindrances in utilizing traditional communication media.
- Existing traditional media tools for health awareness.
- Policies and support for traditional communication methods.
Chapter Summaries
INTRODUCTION: This chapter introduces the study, highlighting the ineffectiveness of modern mass media in reaching the rural, poor, and illiterate population of Abak for development purposes. It establishes the research problem, focusing on the potential of traditional communication as a more effective tool for health awareness and mobilization. The chapter outlines the study's objectives, research questions, and its overall significance in bridging the communication gap in the region. The introduction emphasizes the need for a culturally relevant approach to health communication.
LITERATURE REVIEW: This section explores the concept of traditional communication and its various media forms within the context of African societies. It defines traditional communication as channels reflecting the culture of a people, deeply ingrained in their way of life rather than externally imposed. The review examines the taxonomy of traditional media systems, including the town crier, village square, and performing arts, highlighting their interactive power and ability to reach rural dwellers effectively. The chapter also discusses the theoretical framework underpinning the research and the challenges posed by new communication technologies to traditional media, while asserting the continued relevance of the latter.
Keywords
Traditional communication, health awareness, rural communities, Abak region, mass media, development, grassroots mobilization, cultural values, health policies, media effectiveness.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main focus of this study?
This study investigates the effectiveness of traditional communication methods in raising health awareness within the rural Abak region, particularly targeting the poor and illiterate population. It explores how traditional media can be strategically used for health communication, identifies existing tools, analyzes obstacles to its effective use, and examines supporting policies.
What are the key objectives and themes explored?
The study aims to determine the effectiveness of traditional communication in health awareness campaigns; assess the accessibility and reach of traditional media within rural communities; identify challenges and hindrances in utilizing traditional communication media; examine existing traditional media tools for health awareness; and analyze policies and support for traditional communication methods.
What traditional communication methods are considered?
The study considers various forms of traditional communication, including but not limited to: the town crier, village square meetings, and performing arts. These are characterized as channels reflecting the culture of the people and deeply ingrained in their way of life.
What is the significance of this study?
The study addresses the ineffectiveness of modern mass media in reaching the rural, poor, and illiterate population for development purposes. It highlights the potential of traditional communication as a more effective tool for health awareness and mobilization, bridging the communication gap in the region through a culturally relevant approach.
What are the key findings summarized in the document?
The provided preview doesn't contain the actual findings, but it outlines the structure of the study: an introduction defining the problem and objectives, a literature review examining traditional communication and its media, a methodology section, data presentation and analysis, summary of findings, conclusion, and recommendations. The chapter summaries briefly describe the content of each section.
What is the theoretical framework of this research?
While the specific theoretical framework isn't detailed in the preview, the literature review section indicates that it will address the concept of traditional communication within the context of African societies, considering the challenges posed by new communication technologies to traditional media, while asserting the continued relevance of the latter.
What are the key words associated with this research?
Key words include: Traditional communication, health awareness, rural communities, Abak region, mass media, development, grassroots mobilization, cultural values, health policies, media effectiveness.
What is included in the provided preview?
This preview offers a comprehensive overview including the title, table of contents, objectives and key themes, chapter summaries, and keywords. It provides a structured and professional summary intended for academic use and analysis of themes.
- Quote paper
- Edikan Ukpong (Author), 2017, Traditional Communication and Health Awareness in Abak-Akwa Ibom, Nigeria, Munich, GRIN Verlag, https://www.grin.com/document/489776
