The Psychology of Ads. How Does It Affect Consumerism Behavior?

Essai , 2016 , 4 Pages

Psychologie - Psychologie des médias

In the age of the rapid technological growth, mass communication media appeared to be a major domain that strives our attention to specific visual appeals that are mostly related to advertising campaigns. At this point, it is significant to mention that the reliability of the information presented on these ads might be questioned while sometimes the interpretations of particular visual disturbances might be dual. Hence, the application of specific strategies in the ads functioning might draw customers’ attention to specific objects that might not be needed by them while the ad pushes people to buy these things.

All ads aim specific audience while their effectiveness is widely discussed. The impact of ads is analyzed from different perspectives while sometimes the effect can be even greater than expected. Children are more vulnerable to ads’ which can quickly shift their views and make them want to buy specific products. On the other side, psychological strategies drive consumerism behavior of all clients, aiming to provide more income for the company at any cost. Therefore, it is essential to analyze all perspectives of the ads’ psychological aspects that might influence people’s behavior and discuss possible ways of controlling their consumerism behavior.

Table of Contents

• Psychology of ads and consumerism
• Consumerism
• Advertising and Needs
• Ethical Implications of Consumerism
• The Impact of Advertising
• Impact on Children
• Advertising as a Science
• Psychological Strategies in Advertising
• Paradox of Choice
• The Power of "Zero" Price

Objectives and Key Themes

This text examines the psychological aspects of advertising and its influence on consumer behavior. It explores how advertising strategies can manipulate desires and create a sense of need for products, potentially leading to negative consequences for individuals and society. The text aims to raise awareness of these strategies and encourage critical thinking regarding consumer choices.

• The impact of advertising on consumer behavior
• Ethical considerations of advertising and its potential to manipulate desires
• Psychological strategies employed by advertisers to influence purchasing decisions
• The concept of "zero" price and its influence on consumer perception
• The importance of critical thinking and awareness in navigating consumer choices

Chapter Summaries

The text begins by outlining the concept of consumerism and its implications for individuals and society. It then explores the role of advertising in shaping consumer needs and desires, highlighting the potential for manipulation and the ethical concerns surrounding these practices. The text dives into specific advertising strategies, such as the Paradox of Choice and the power of "zero" price, providing real-world examples and research findings to illustrate how these strategies can influence consumer behavior.

Keywords

This text focuses on the psychology of advertising, consumerism, psychological strategies, consumer behavior, ethical considerations, Paradox of Choice, "zero" price, critical thinking, and awareness.

• Auteur: Tom Harper (Auteur)
• Année de publication: 2016
• Pages: 4
• N° de catalogue: V491652
• ISBN (ebook): 9783668978379
• Langue: anglais
• mots-clé: psychology, does, affect, consumerism, behavior