This strategic plan report will analyse the strategy and the competitive environment of BMW. More specifically, the research question is: ‘How does BMW operate in the Australian market?’ Thereby, the focus for this research is the brand BMW. Background information about the company and their products is described in the second chapter. The research methods are presented in the third chapter of this report, which clarify how the information for this paper was obtained.
To analyse the strategy of BMW in Australia, it is necessary to examine the internal environment, task environment and the external environment. The analytical tools SWOT and Pestle were already described in the first assessment and are essential to chapter four in analysing the environment of BMW. This section also includes the past and the current strategy of the organization. Additional information is provided in the fifth section in this report and describes more facts about the company, which are not covered of in the SWOT and PESTLE analyses, in order to understand the organization better. The last chapter contains the recommendation for the company, which is split into three subchapters: the business level strategy, the corporate level strategy and the network level strategy.
Table of Contents
- Introduction
- Background of BMW
- Methods
- Analysis of strategy/position
- Mission and vision
- Goals and objectives
- SWOT-Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- PESTLE-Analysis
- Political environment
- Economic Environment
- Social environment
- Technological environment
- Legal environment
- Environmental
- Additional information
- Leadership
- Financial performance
- Share price
- Portfolio Analysis approach
- Positioning
- Recommendations
- Business level strategies
- Generic Strategy
- Product Life Cycle
- Corporate level strategies
- Vertical integration
- Horizontal integration
- Network level strategies
- Joint Venture
- BMW's subsidiaries
- Business level strategies
- References
Objectives and Key Themes
This report aims to analyze BMW's strategy and competitive environment in the Australian market, specifically focusing on the BMW brand. The research explores BMW's internal and external environments to understand its strategic position.
- BMW's competitive strategy in the Australian market
- Analysis of BMW's internal and external environments using SWOT and PESTLE frameworks
- Evaluation of BMW's current strategic position
- Examination of BMW's business, corporate, and network level strategies
- Recommendations for BMW's future strategic direction
Chapter Summaries
Introduction: This chapter introduces the strategic plan report, outlining its objective to analyze BMW's strategy and competitive environment within the Australian market. The research question focuses on how BMW operates in this specific market, concentrating on the BMW brand itself. The chapter details the structure of the report, explaining how background information, research methodology, and environmental analyses will be presented. It also highlights the use of SWOT and PESTLE analyses to examine BMW's internal and external environments and concludes by previewing the recommendations for the company, which will be split into business, corporate, and network level strategies.
Background of BMW: This chapter provides background information on BMW, a German car manufacturer headquartered in Munich. It details the company's diverse portfolio, encompassing automobiles, motorcycles, and financial services, along with its subsidiaries MINI, Rolls-Royce, and BMW Motorcycles. The chapter also touches upon the company's global reach, employing approximately 130,000 people worldwide and selling to over 140 countries. Its self-proclaimed position as a leading premium manufacturer and impressive sales figures of over 2,463,500 cars over five years are also emphasized, showcasing the scale and success of the company.
Keywords
BMW, Strategy, Competitive Environment, Australian Market, SWOT Analysis, PESTLE Analysis, Business Level Strategy, Corporate Level Strategy, Network Level Strategy, Premium Automotive Manufacturer, Global Operations, Strategic Positioning.
BMW Strategic Analysis Report: Frequently Asked Questions
What is this report about?
This report provides a comprehensive analysis of BMW's strategy and competitive environment within the Australian market, focusing specifically on the BMW brand. It examines BMW's internal and external factors to understand its strategic position and offers recommendations for future strategic direction.
What topics are covered in the report?
The report covers a wide range of topics, including BMW's background and history, its mission and vision, a detailed SWOT and PESTLE analysis of its competitive landscape, an examination of its current strategic position, and an in-depth review of its business, corporate, and network level strategies. Financial performance aspects, such as share price, are also touched upon.
What analytical frameworks are used in the report?
The report utilizes several key analytical frameworks, including SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) to comprehensively assess BMW's internal and external environment.
What strategic levels are analyzed?
The report analyzes BMW's strategy at three levels: business level (generic strategy, product life cycle), corporate level (vertical and horizontal integration), and network level (joint ventures, subsidiaries).
What kind of recommendations are provided?
The report concludes with recommendations for BMW's future strategic direction, categorized into business, corporate, and network level strategies.
What is the scope of the report's geographical focus?
The report specifically focuses on BMW's operations and competitive positioning within the Australian market.
What is included in the table of contents?
The table of contents includes an introduction, background information on BMW, methodology, a detailed analysis of BMW's strategy and position (including mission, vision, goals, SWOT and PESTLE analyses), additional information (leadership, financial performance, portfolio analysis), positioning, recommendations (categorized by business, corporate, and network level strategies), and references.
What are the key themes explored in this report?
Key themes include BMW's competitive strategy in the Australian market, analysis of its internal and external environments, evaluation of its current strategic position, examination of its various levels of strategies, and recommendations for its future strategic direction.
What are the key words associated with this report?
Key words include BMW, Strategy, Competitive Environment, Australian Market, SWOT Analysis, PESTLE Analysis, Business Level Strategy, Corporate Level Strategy, Network Level Strategy, Premium Automotive Manufacturer, Global Operations, and Strategic Positioning.
Where can I find more detailed information on each chapter?
The report provides chapter summaries offering a concise overview of the content of each section. For detailed information, refer to the complete report.
- Quote paper
- Tobias Rohringer (Author), 2018, BMW Group operates in the market Australia. Strategic plan report, Munich, GRIN Verlag, https://www.grin.com/document/496622
