BMW Group operates in the market Australia. Strategic plan report


Project Report, 2018

40 Pages, Grade: 1,0


Excerpt


Contents page

1 Introduction

2 Background of BMW

3 Methods

4 Analysis of strategy/position
4.1 Mission and vision
4.2 Goals and objectives
4.3 SWOT-Analysis
4.3.1 Strengths
4.3.2 Weaknesses
4.3.3 Opportunities
4.3.4 Threats
4.4 PESTLE-Analysis
4.4.1 Political environment
4.4.2 Economic Environment
4.4.3 Social environment
4.4.4 Technological environment
4.4.5 Legal environment
4.4.6 Environmental

5 Additional information
5.1 Leadership
5.2 Financial performance
5.2.1 Share price
5.3 Portfolio Analysis approach
5.4 Positioning

6 Recommendations
6.1 Business level strategies
6.1.1 Generic Strategy
6.1.2 Product Life Cycle
6.2 Corporate level strategies
6.2.1 Vertical integration
6.2.2 Horizontal integration
6.3 Network level strategies
6.3.1 Joint Venture
6.3.2 BMW’s subsidiaries

References

Excerpt out of 40 pages

Details

Title
BMW Group operates in the market Australia. Strategic plan report
College
University of South Australia
Grade
1,0
Author
Year
2018
Pages
40
Catalog Number
V496622
ISBN (eBook)
9783346014337
ISBN (Book)
9783346014344
Language
English
Keywords
group, australia, strategic
Quote paper
Tobias Rohringer (Author), 2018, BMW Group operates in the market Australia. Strategic plan report, Munich, GRIN Verlag, https://www.grin.com/document/496622

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