Extracto
Contents page
1 Introduction
2 Background of BMW
3 Methods
4 Analysis of strategy/position
4.1 Mission and vision
4.2 Goals and objectives
4.3 SWOT-Analysis
4.3.1 Strengths
4.3.2 Weaknesses
4.3.3 Opportunities
4.3.4 Threats
4.4 PESTLE-Analysis
4.4.1 Political environment
4.4.2 Economic Environment
4.4.3 Social environment
4.4.4 Technological environment
4.4.5 Legal environment
4.4.6 Environmental
5 Additional information
5.1 Leadership
5.2 Financial performance
5.2.1 Share price
5.3 Portfolio Analysis approach
5.4 Positioning
6 Recommendations
6.1 Business level strategies
6.1.1 Generic Strategy
6.1.2 Product Life Cycle
6.2 Corporate level strategies
6.2.1 Vertical integration
6.2.2 Horizontal integration
6.3 Network level strategies
6.3.1 Joint Venture
6.3.2 BMW’s subsidiaries
References
- Citar trabajo
- Tobias Rohringer (Autor), 2018, BMW Group operates in the market Australia. Strategic plan report, Múnich, GRIN Verlag, https://www.grin.com/document/496622
Textos similares
Así es como funciona
Comentarios